A 4-Part Framework for a Frictionless Customer Experience – Email Marketing Article

Ever wonder why your customers aren’t having a faster, smoother, or more appropriate journey with your company? If so, it could be due to friction in your business that’s slowing down or even ruining your customer experience. For example: when you survey your sales team, does everyone agree on what they’re selling? In many situations, the answer is shockingly, no. This causes friction. And it’s usually the result of customer experience being seen as an afterthought, rather than something designed…

Read More

3 Ways To Improve Data Literacy – Email Marketing Article

Data is essential for all aspects of your business, but are you putting it to best use? Are you collecting, anaylyzing, and using your data in ways that benefit your customers and improve their experience? To know that, we must first understand and prioritize data literacy. Data literacy means knowing how to read and understand data, so we can use it to make decisions, like giving your customers what they want the most. Right now, at a time of great…

Read More

When Customer Experience Becomes An Existential Experience – Email Marketing Article

The COVID-19 pandemic has put many things into perspective – and customer experience is among them. We’re viewing things through a new lens, and CX is no longer about the value your product or service delivers. It’s about helping each other survive. Customer experience has become an existential experience. And when CX turns into something so essential to maintaining the livelihood of our customers, we have to revisit its deepest foundation – relationships. And Todd believes that differentiation — now,…

Read More

Emotional Intelligence and The Power of Faces – Email Marketing Article

If the customer experience is based in how you make people feel, then emotional intelligence is one of the most important skills we can cultivate. You see, the success of your business is built on a foundation of relationships. And you build, maintain, and grow them through trust and rapport supported by emotional connection. And when it comes to reading these human emotions, the face is “the richest visual territory on the plant,” per today’s guest. Facial expressions truly reveal…

Read More

Using Tech to Scale the Human Touch and Build Community – Email Marketing Article

Our companies rely on technology. So much so, that it plays an integral role in almost every aspect of how we run our business – from data collection and analysis to customer support and success. But have we let this dependency go too far? Are we losing that human touch with our customers in the process? If so, it’s time to bring it back. We need to use tech to bring the human aspects of our business to the forefront…

Read More

How to Reclaim Lost Habits and Start New Ones : Social Media Examiner – Marketing Article

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = “http://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394”; fjs.parentNode.insertBefore(js, fjs); }(document,…

Read More

Matt Schmitter on Interactivity in SFMC – Email Marketing Article

April 24, 2020 By Jason Rodriguez In this episode of Delivering, host Jason Rodriguez chats with Matt Schmitter, product manager at Salesforce Marketing Cloud about the latest enhancements to SFMC and how email marketers can use interactive campaigns to create happier, more engaged subscribers. Did you know you can access the power of Litmus directly inside Salesforce Marketing Cloud to view real-time previews in 70+ popular email clients and devices? Learn more about our integration with SFMC → Episode Transcript…

Read More