How Brands Can Leverage Pinterest To Make Sales – Marketing Article

Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions. Talk about buying power! Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making purchases specifically based on the content they’ve seen from brands on Pinterest.  Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has…

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Pinterest’s New Complete the Look Tool – Marketing Article

Pinterest has launched a new visual search tool known as “Complete the Look” that recommends relevant home decor and fashion categories based on the context of an image. For instance, if a user searches for a mountain scene Pin, the platform will recommend products found in similar images, such as camping gear, hats, and so on. Pinterest’s visual search tools compete with Amazon StyleSnap and Google Assistant’s Lens. Why This Matters to Businesses Pinterest has focused its efforts on…

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