Pinterest launches a Verified Merchant Program – PPC Land – Marketing Article

Pinterest today announced a new Verified Merchant Program. According to Pinterest, Verified Merchants have a blue checkmark on their profiles, and become eligible for increased distribution within high-intent shopping experiences and metrics like conversion reporting. Retailers interested in signing up can do it here. Pinterest Verified Merchants have access to: Conversion Insights: organic and paid conversion insights measuring Pinterest’s impact on site visits, checkouts and sales over multiple attribution windows. Catalogs updates: Pinterest says it made significant updates to Catalogs…

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How Brands Can Leverage Pinterest To Make Sales – Marketing Article

Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions. Talk about buying power! Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making purchases specifically based on the content they’ve seen from brands on Pinterest.  Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has…

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Pinterest’s New Complete the Look Tool – Marketing Article

Pinterest has launched a new visual search tool known as “Complete the Look” that recommends relevant home decor and fashion categories based on the context of an image. For instance, if a user searches for a mountain scene Pin, the platform will recommend products found in similar images, such as camping gear, hats, and so on. Pinterest’s visual search tools compete with Amazon StyleSnap and Google Assistant’s Lens. Why This Matters to Businesses Pinterest has focused its efforts on…

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