As marketing becomes more and more advanced, personalized marketing is critical. Personalization in marketing is real, needed and possible. It re-enforces your brand, and can mean the difference between being competitive or disappearing into oblivion. But how do you that ?   In this blog post I want to discuss a methodology and a personalization model that helps you to: segment your audience, beyond demographics and geographic link your business objectives with 1-1 personalization campaigns understand how personalization actually works   Let’s get…