Personalized Experiences

The Festive Season Guide for In-App Marketers by Branch & InMobi | The Branch Blog – Mobile Marketing Article

As India prepares for the peak shopping season, retail brands are ramping up their marketing efforts. While traditional brick-and-mortar stores still account for a significant percentage of sales, the gap between digital and offline continues to shrink. With more than half a billion users accessing the internet via mobile, mobile has a considerable influence on how people find and purchase products. 1 in 3 consumers in India uses their smartphones during their shopping journey. This in mind, the right in-app…

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Key Takeaways from the 2019 Collision Conference – Mobile Marketing Article

Collision is North America’s fastest growing tech conference, which made the booming tech hub of Toronto a fitting home for it this year. Known as one of the most innovative, multicultural cities in the world, Toronto’s first Collision brought together digital experts, marketers, scholars, start-ups, VCs, and even a few celebrities to discuss and celebrate technology. At Branch, we empower teams with technology and tools to unify fragmented user experiences and siloed data for a more cohesive mobile ecosystem. Based…

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