The Festive Season Guide for In-App Marketers by Branch & InMobi | The Branch Blog – Mobile Marketing Article
As India prepares for the peak shopping season, retail brands are ramping up their marketing efforts. While traditional brick-and-mortar stores still account for a significant percentage of sales, the gap between digital and offline continues to shrink. With more than half a billion users accessing the internet via mobile, mobile has a considerable influence on how people find and purchase products. 1 in 3 consumers in India uses their smartphones during their shopping journey. This in mind, the right in-app…
