Advertising to the prospect or consumer on social media is a growing craft—and an increasing area of competition. Consumers prefer content tailored to them, making them 40% more likely to make a positive buying decision after seeing that content. With so much riding on catching the audience’s attention on social media, creating personalized content for social media marketing has become a major area of focus for many marketers, particularly in the ecommerce sphere. What is Personalized Content for Social Media…