Personalization

B2B Reads: Referral Programs, Market Narratives, and Disruption – Marketing Article

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How CMOs Are Identifying Shifting Customer NeedsWith customers working more on fighting fires than planning for the future, customer data gathering isn’t as effective currently. Here’s a look at why it’s difficult to identify customer…

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7 Ways that AI is Revolutionizing Email Marketing » Martech Zone – Mobile Marketing Article

A week or so ago, I shared how Salesforce Einstein was dramatically changing the customer journey, predicting and providing personalized communications that are driving up impact and reducing churn for Salesforce and Marketing Cloud customers. If you haven’t looked at your subscriber list retention lately, you may be surprised at how many subscribers are churning on an ongoing basis. There are plenty of options out there for great products, so consumers aren’t sticking around for crappy batch and blast email…

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Movable Ink & Upland Localytics Bring You Intelligently Personalized Creatives for Mobile – Mobile Marketing Article

We’ve officially kicked off our partnership with Movable Ink to bring intelligently personalized creatives to your Upland Localytics mobile engagement campaigns. You may have heard a bit about our partnership back in October, where we began an exclusive pre-release phase for our mutual clients, and now our integration is officially available for everyone.  

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Web Content Personalization and Segmentation – How to Do It Right – Email Marketing Article

Sometimes it’s easy to forget the benefits of personalization. For businesses with a significant amount of revenue generated through web traffic, personalization can have a hugely positive effect on several important key performance indicators (KPI)s. Increase engagement Your users will love personalized content. This will encourage them to spend more time in your store or with your product/service. Improve customer experience Customers expect their online experience to be highly personalized. 74% of customers feel frustrated when website content is not…

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Campaigning Through Crisis: How Email Can Demonstrate Personalized Compassion in Uncertain Times – Email Marketing Article

The whole world seems to have turned upside down over the past few weeks. Every morning, we wake up to news bulletins about tighter travel restrictions, overloaded health facilities, and stores in our own neighborhoods running out of daily staples like sanitary supplies and drinking water. Major music festivals and sporting events have been cancelled, while organizations from Google to NASA have instituted mandatory work-from-home policies. Our own day-to-day priorities have shifted dramatically, too. Even as we keep working to…

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Why Individualized Journeys Are the Next Step in Content Personalization – Email Marketing Article

What’s the number-one factor that distinguishes a successful email campaign from an underperforming flop? It’s not the percentage of promotional offers you send, or the depth of the discounts you offer — or even the precision with which you pre-plan your audience segments. Above all else, our research shows that customers purchase more, at non-promotional prices, from brands that speak to them as individuals. Although this idea might sound obvious, many brands fail to grasp its full implications. From the…

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4 years ago, we asked leading experts for their email predictions for 2020. Were they right? – Litmus Software, Inc. – Email Marketing Article

March 2, 2020 By Whitney Rudeseal Peet “How will email marketing change by the end of the decade?” We asked this question back in 2016 to 20 leading industry experts, and we have to say, some of their predictions felt pretty wild at the time. But how do they hold up now, a couple of months in to 2020? Were their predictions on personalization and dynamic content, interactivity, integration, and privacy on point, or better made for 2030 instead? Let’s…

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It’s Easier Than Ever Before to Send Super-Personalized Content to Your Subscribers Using AWeber – Email Marketing Article

Check out this 2-minute video to see recent updates inside your subscriber management tools! By Kristin MacLaughlin February 27, 2020 Personalization makes all the difference when it comes to email marketing. A recent study by Smarter HQ found that 72% of consumers in 2019 only engage with marketing messages customized to their specific interests. This quick two-minute video introduces you to the power of personalization and how easy it is to implement using the new updates to AWeber’s subscriber management…

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