Retailers leverage customer data to drive personalized experiences – Marketing Article

30-second summary: Slightly more retailers with centralized customer data are satisfied with their arrangement, compared to those with decentralized data, according to a new report from customer data platform (CDP) Arm Treasure Data and others. But about three-quarters of the respondents expect to get a centralized CDP or already have one. Additionally, the report said, retailers are actively mining their various sources of customer data in order to tailor a more personalized customer experience. More companies are satisfied with centralized…

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Upgrade Your Personalized Marketing Strategy by Reducing Email Promotions – Email Marketing Article

Every customer loved to be surprised by a special promotion now and then — especially when it offers a discount on an item they’d already been thinking about buying. Since promotional emails tend to generate higher CTRs than other types of content, it’s no surprise that many marketers turn to promotions when their sales are in need of a boost, or when they’re aiming to move inventory of a specific product. But despite the likelihood of a boost in click-throughs,…

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Linio teams with Dynamic Yield to make marketplace magic with personalization – Mobile Marketing Article

30-second summary: As Latin America’s leading ecommerce marketplace, Linio provides its customers with a vast assortment of products, making their lives a little easier when they need something to buy. But in some cases, “too much of a good thing” can make it difficult for shoppers to navigate to the products they are looking for. To help simplify the journey, Linio leveraged Dynamic Yield’s personalization capabilities and curated experiences for visitors, and through several strategic campaigns, boosted conversion rates by…

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Q&A with Tealium: Data regulations and the consumer experience – Mobile Marketing Article

30-second summary: Brands need to rebuild trust. In the wake of recent data scandals, consumers now expect to know exactly why their data is needed and what it’s going to be used for.  Legal codifications (like GDPR and CCPA) are an essential part of this process.  Shifting the balance of power from brands back to consumers will be a positive in the long run. Compliance may be tough, given the siloed data management practices present in many businesses.  It’s important…

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How Intelligent Email Automation Can Enhance Your Email Marketing Strategy – Email Marketing Article

Today’s digital marketing initiatives are fragmented across a broader range of channels than ever before. In addition to established digital channels like blog posts and paid search results, a whole universe of niche apps and social communities have added tremendous complexity to the challenge of connecting with each customer in ways that resonate. But throughout all this transformation, one digital channel continues to deliver stronger impact than any other. Email’s ROI holds steady at 36:1 — with some studies citing…

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Five Marketing Trends CMOs Should Act On In 2020 » Martech Zone – Mobile Marketing Article

Why Success hinges on an offensive strategy. Despite shrinking marketing budgets, CMOs are still optimistic about their ability to achieve their goals in 2020 according to Gartner’s annual 2019-2020 CMO Spend Survey. But optimism without action is counterproductive and many CMOs may be failing to plan for tough times ahead.  CMOs are more agile now than they were during the last economic recession, but that doesn’t mean they can hunker down to ride out a challenging environment. They have to go…

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Three sure-fire ways to use machine learning for improved personalization – Mobile Marketing Article

30-second summary: With the global market as your target, getting personal maybe a little difficult task to achieve but you can enhance this with a personalization engine. In a recent PWC report it was observed that customer intelligence will be the most important predictor of revenue growth and profitability. Gartner’s “Magic Quadrant for Personalization Engines” 2019 report shows that personalization engine adoption is up 28% since 2016. The basis of demographic data is to have access to your customers’ distinctive behaviors and preferences and…

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Making it Personal in Telco Mobile Marketing—The 4 Stages of Personalization – Mobile Marketing Article

Personalization is one of the greatest mechanisms to grow and retain telco customers. From interactions that keep them informed of their data usage, to cross-sell offers for 2-play and 3-play discounts and features, customers want personal, relevant experiences in real-time. 

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Boosting Revenue with the Ultimate Email Diet – Email Marketing Article

Every single individual in the world is just that: An individual. That means they have unique interests, enjoy partaking in them at different times than others, and in many ways, human nature makes it unpredictable for us to figure out what might interest them. At least, that would be the case if not for leading-edge analytics and machine learning algorithms of the modern-day. We all want to bring out our maximum potential when running a business, but in order to…

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