The single-app strategy: Yes or no? – Mobile Marketing Article

A question we often get at Localytics: Does it make sense to have a single-app strategy, i.e. one main app where your customers engage with your brand/product at a single destination? Or is it better to have 5-10 apps that are incredibly specific to a product or offering? We’ve worked with companies that do both.

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21 million seconds in the life of your customer – Mobile Marketing Article

How fast does 21 million seconds pass before your waking eyes, or — more importantly — your customers’ eyes?  With the accelerating cycles of new technology introductions, news and content releases, and your busy calendar of mobile app release cycles, it is easy to lose track of the incredible digital journey your customers are making with your brand each year.

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Which Intent Data Use Case is Right for You? – B2B Marketing Article

Using intent data to fuel your marketing activities seems like a no-lose situation. It’s an opportunity to gain deeper insight into the behavior of individuals in your target audience. With that information at hand, you should be able to improve the effectiveness of your marketing activities. At least that’s the promise of quality intent data. It’s why about half of B2B companies are already investing in intent data to some extent. But intent data shouldn’t be used as a magic…

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The Growing Personalization Conundrum for Marketers – B2B Marketing Article

For more than two decades, the value of personalization has been largely unquestioned in marketing circles. Most marketing leaders now view personalization as essential to marketing success, and providing personalized marketing messages and customer experiences has become a top priority in many companies. Several recent research studies have confirmed that marketers strongly believe personalization drives improved marketing performance, and that most are committed to making personalization a core component of their marketing efforts. For example: In the 2019 Trends in…

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The Best Time to Send Email: How to Schedule Your Email Campaign – Email Marketing Article

Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. To that end, they research what types of images are the most popular, whether they should embed video, how to incorporate emojis into their email subject line, and more. But, one of the most asked questions by email marketers is always: when is the best time to send emails? This is a valid question. After all, if you send emails when…

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8 Spring Email Campaigns and Ideas for Inspiration – Email Marketing Article

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? The stress of winter holidays has blown over. People are starting to shake their winter slumber and get excited about the warmer temperatures. It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. In this post, we’ll go over some common and not-so-common spring themes and ideas to spice up your emails. We’ll also provide some of the…

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How to Increase Conversions by Providing an Excellent Customer Experience – B2B Marketing Article

Marketers are all about numbers, and brands are all about people. Focusing on both can result in better profits, while elevating company reputation in the process. It’s the hand-written note that comes with a shipment that tips the scales in your favor to go back to your online store, and the freebie flash drive with your logo that makes customers and prospects talk about your brand after the event is over. It all boils down to delivering on your brand’s…

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