Personalization

Empower Your Customers to Create Their Own Best Experiences – Mobile Marketing Article

They say distance makes the heart grow fonder. While this saying has some serious clout in the love and friendship world, it’s true for the relationship between you and your customers too. Your customers are here to shop for the products and experiences they love and one of the easiest ways to disappoint them is through constant, irrelevant messaging or through making them all too familiar with your customer service call center. 

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The single-app strategy: Yes or no? – Mobile Marketing Article

A question we often get at Localytics: Does it make sense to have a single-app strategy, i.e. one main app where your customers engage with your brand/product at a single destination? Or is it better to have 5-10 apps that are incredibly specific to a product or offering? We’ve worked with companies that do both.

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21 million seconds in the life of your customer – Mobile Marketing Article

How fast does 21 million seconds pass before your waking eyes, or — more importantly — your customers’ eyes?  With the accelerating cycles of new technology introductions, news and content releases, and your busy calendar of mobile app release cycles, it is easy to lose track of the incredible digital journey your customers are making with your brand each year.

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Which Intent Data Use Case is Right for You? – B2B Marketing Article

Using intent data to fuel your marketing activities seems like a no-lose situation. It’s an opportunity to gain deeper insight into the behavior of individuals in your target audience. With that information at hand, you should be able to improve the effectiveness of your marketing activities. At least that’s the promise of quality intent data. It’s why about half of B2B companies are already investing in intent data to some extent. But intent data shouldn’t be used as a magic…

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The Growing Personalization Conundrum for Marketers – B2B Marketing Article

For more than two decades, the value of personalization has been largely unquestioned in marketing circles. Most marketing leaders now view personalization as essential to marketing success, and providing personalized marketing messages and customer experiences has become a top priority in many companies. Several recent research studies have confirmed that marketers strongly believe personalization drives improved marketing performance, and that most are committed to making personalization a core component of their marketing efforts. For example: In the 2019 Trends in…

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The Best Time to Send Email: How to Schedule Your Email Campaign – Email Marketing Article

Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. To that end, they research what types of images are the most popular, whether they should embed video, how to incorporate emojis into their email subject line, and more. But, one of the most asked questions by email marketers is always: when is the best time to send emails? This is a valid question. After all, if you send emails when…

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