performance

COVID-19 Mobile Ad Performance Tracker – Mobile Marketing Article

Updated April 21, 2020 MAPT tracks weekly changes across several key mobile ad performance KPIs. Make sure to bookmark this page and check back weekly for the most up-to-date information. This week’s takeaways: We saw another increase in available supply, globally (+5.2%). This is the fifth consecutive week where the available supply pool grew. It is also the second straight week that the largest supply increase came from North America (+7.8%). Global CPMs increased for the first time since early…

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Mobile phone etiquette raises its head again… – Mobile Marketing Article

I go to the theatre a lot and inevitably, at some shows, there will be a mobile phone that starts ringing part-way through the performance. You think you’ve turned your phone to silent but for some reason it isn’t silent. Mistakes happen. I can ignore it. It happened once to me. A phone, for whom nobody knows the number (it has a US number), started vibrating in my bag. I didn’t react because I didn’t think it could be my…

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Uncovering the Metrics Behind an Award-Winning Email – Email Marketing Article

March 10, 2016 By Lauren Smith Every interaction with your subscribers counts. Send emails that your subscribers want, that are relevant to their needs and interests, that excite them, and (most importantly!) that make them want to take action. Campaigns that accomplish all the above not only win the hearts and minds of your customers, they’re a win for your business. And we’re particularly proud of one campaign in particular that also won an award: the 2016 EEC Email Marketing…

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