Performance Measurement

Report: Marketers Strive But Struggle to Deliver a Consistent Customer Experience – B2B Marketing Article

Marketers are constantly striving to provide a consistent customer experience across all of their channels, but new research suggests that many are still struggling to achieve this goal. Dun and Bradstreet, along with AdWeek, recently published the “B2B Enters the Experience Era: 2020 Data-Driven Marketing and Advertising Outlook” report, and statistics suggested that for most marketers (43%), it’s “extremely important” to deliver a consistent customer experience across various digital and offline channels. However, only 7% said that they are “well…

Read More

Report: 36% of Marketers Still Lack Insights About the Effectiveness of Tactics – B2B Marketing Article

Although attribution is critical to understanding which marketing tactics are paying off, new research suggests that marketers are still behind in implementing these capabilities. CallRail recently conducted the “Attribution Report: How Today’s Marketers Measure Campaign Performance,” and statistics showed that 36% of marketers still lack insights about the effectiveness of their tactics. About 76% have attribution capabilities set up for online form submissions, while 71% have them in place for email. Approximately 64% have the capabilities in place for social…

Read More