Performance Marketing

Mobile Planet #3: Better Landings for Partnerships – Mobile Marketing Article

Welcome to our third installment of Mobile Planet. If you are just “tuning in”, let’s get you caught up. Last we left off, our hero was exploring an ever-changing, ever-expanding marketingverse that was tilting mobile. Despite mobile’s gravitational force, two partner marketing factions — one born on mobile and one born on desktop — were stuck in a stand-off, unable to navigate around some barriers.  Spoiler alert — in today’s episode, we will discover that these barriers are actually quite solvable. …

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Ultimate Guide to Partner Marketing: Part 1 – Planning Your Strategy – Mobile Marketing Article

  Today I’m excited to kick off the first post in a new series on partner marketing strategies. This series will introduce key strategies covered in our newest e-book, The Ultimate Guide to Partner Marketing, and then bring those strategies to life with real-world examples. Follow us as we take an inside look at how these strategies work for big brands, small businesses, TUNE customers, and leading advertisers, agencies, and ad networks around the world. Let’s get started. Introducing the…

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How to Capitalize on the Gig Economy – Mobile Marketing Article

Photo by Thought Catalog on Unsplash This article was originally published on The gig economy has arrived. Increasingly, fewer individuals are full-time employees, and more are picking up jobs where they get to choose their hours, schedule, and income with companies like Uber, Lyft, Fiverr, Rover, Postmates, and TaskRabbit. In fact, a study by Intuit predicted that by 2020, over 40% of American workers will be independent contractors. But what is this gig economy, how did it sneak up…

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