Performance Marketing

Adapt Marketing Strategy In A Crisis | Modern – B2B Marketing Article

2020 has been ever changeable and a year to remember. The global pandemic has enforced businesses to adapt marketing strategy by shifting into agile mode and rethinking their operating models, service models and distribution models to stay afloat, stay lean and ensure a future for their shareholders. The typical response has been to shift into ‘freeze’ mode with watchful waiting, or pivot to ‘flex’ mode where they fix or find new routes to market, revenue streams or areas of market…

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Click Fraud Costs Advertisers Billions Yearly. Data-Driven Tools Can Weed It Out. – Mobile Marketing Article

It can’t be eliminated, but it can be mitigated. Built In talked to experts about how. Editor’s note: Click fraud is a problem that has plagued digital advertising for years, and it’s not going anywhere soon. That’s why companies such as TUNE and Adjust make fraud prevention a priority. In this article, TUNE Vice President of Product Management Bhavana Mathur explains the tactics fraudsters use and the technology that’s helping to stop them. This post was originally published by Mae…

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Promo Codes: Tracking Influencer Campaigns Without the Click – Mobile Marketing Article

Photo by George Pagan III on Unsplash This article was originally published on PerformanceIn.com. Influencer marketing has been increasing in popularity for years, as more brands discover influencers to be some of their most effective marketing partners. But influencers can also be one of the most difficult partners to measure, since they work across multiple channels and platforms. Luckily for performance marketers, there’s a simple solution: clickless tracking via promo codes. In this article, we’ll explain how clickless tracking works, where…

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The Mobile Affiliate Moonshot: Thoughts on the Next Big Adventure – Mobile Marketing Article

Photo by Jordan Steranka on Unsplash This article was originally written for FeedFront Magazine, issue 49. It is based on our four-part series on mobile affiliate marketing called Mobile Planet. If influencers are the gold rush, then mobile affiliate is the moonshot. In this article, we’ll show you what’s standing in the way of marketers who want to land and expand partnerships on mobile — and it’s not what you think. Here on earth, influencers may be making the affiliate headlines. Yet there…

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B2B Digital Advertising, Where Did It All Go Wrong? | Modern – B2B Marketing Article

B2B digital advertising, where did it all go wrong? When we look under the hood of B2B digital advertising accounts, I’m often surprised by the set-up or structure of what’s going on. You can usually tell in an instant that the person, team or agency behind the account hasn’t really given much thought to the B2B buying process and the impact that’s having on performance. Let’s be clear. B2B digital advertising, in particular Google Ads, is worlds apart from B2C.…

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The Best Affiliate Partners for Financial Services & Fintech Brands – Mobile Marketing Article

Photo by Fabian Blank on Unsplash This article was originally published on PerformanceIn.com. It’s no secret that financial services affiliate marketing is on the rise. From 2011 to 2017, affiliate marketing spend by the big four banks rose from 11.7% of overall digital ad spend to 14.1%. Even with regulations that slow progress in the financial industry, fintech brands are catching up to the times. They’re launching mobile apps, leveraging influencer marketing, and starting loyalty programs. And it couldn’t be a…

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Direct-to-Consumer Retailers and Affiliate Marketing: A Perfect Match – Mobile Marketing Article

This article was originally published on PerformanceIn.com. Peanut butter and jelly. Holmes and Watson. Netflix and chill. Some things just go together. Now, it’s time to add direct-to-consumer (DTC) retailers and affiliate marketing to the list.  If you’re a retailer looking to expand your reach, improve your return on investment, and inspire new interest in your products, direct-to-consumer affiliate marketing is worth a look. Below are five reasons why. 1. Affiliate marketing is a proven ROI-booster. Let’s start with the money.…

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The Value of an Agency Partnership, in Three Acts – Mobile Marketing Article

Photo by Peter Lewicki on Unsplash This article was originally published on PerformanceIn.com. Advertisers generally hire agencies to provide expertise and services in the three crucial phases of a partner or affiliate marketing program: developing program strategy, operationalizing the program, and optimizing the program. In this post, I’ll walk you through the script for how an agency partnership could benefit your business. Setting the Stage My favorite type of partnership is one that lightens the load. As Steven Spielberg once…

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Mobile Planet #4: Unearthing Mobile Partnerships – Mobile Marketing Article

This is it!  The exciting conclusion to our interstellar tale of two partnership marketing communities, mobile and desktop, that seemed destined to remain divided despite all of the similarities between them.  If you’re just joining in, here’s a quick recap of our hero’s adventures: In Mobile Planet #1, our hero set off to discover the best way to measure his digital marketing campaigns, but found only disagreement and division … In Mobile Planet #2, our hero encountered the obstacles that…

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Unlock Mobile and Address Your Partner Marketing FOMO – Mobile Marketing Article

Do you ever get a nagging feeling that you’re missing out on a fantastic opportunity? Does it seem like everyone around you is somehow already tapped into that opportunity? Well, you’re not alone. These are the hallmarks of the well-known phenomenon called the “fear of missing out,” better known by its technical term, FOMO. If you work in the partner marketing industry, it’s actually healthy to have FOMO to help you keep tabs on new strategies, new distribution opportunities, and…

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