Performance Marketing

The Value of an Agency Partnership, in Three Acts – Mobile Marketing Article

Photo by Peter Lewicki on Unsplash This article was originally published on PerformanceIn.com. Advertisers generally hire agencies to provide expertise and services in the three crucial phases of a partner or affiliate marketing program: developing program strategy, operationalizing the program, and optimizing the program. In this post, I’ll walk you through the script for how an agency partnership could benefit your business. Setting the Stage My favorite type of partnership is one that lightens the load. As Steven Spielberg once…

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Mobile Planet #4: Unearthing Mobile Partnerships – Mobile Marketing Article

This is it!  The exciting conclusion to our interstellar tale of two partnership marketing communities, mobile and desktop, that seemed destined to remain divided despite all of the similarities between them.  If you’re just joining in, here’s a quick recap of our hero’s adventures: In Mobile Planet #1, our hero set off to discover the best way to measure his digital marketing campaigns, but found only disagreement and division … In Mobile Planet #2, our hero encountered the obstacles that…

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Unlock Mobile and Address Your Partner Marketing FOMO – Mobile Marketing Article

Do you ever get a nagging feeling that you’re missing out on a fantastic opportunity? Does it seem like everyone around you is somehow already tapped into that opportunity? Well, you’re not alone. These are the hallmarks of the well-known phenomenon called the “fear of missing out,” better known by its technical term, FOMO. If you work in the partner marketing industry, it’s actually healthy to have FOMO to help you keep tabs on new strategies, new distribution opportunities, and…

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Ultimate Guide to Partner Marketing: Part 7 – Analysis and Improvement – Mobile Marketing Article

Welcome to Part 7, our final stop on the seven-part series on partner marketing, in which we explore strategies from The Ultimate Guide to Partner Marketing. So far, we’ve covered key steps in strategizing and operationalizing a successful partner program. We now sit at one of the most interesting parts of the journey, Optimization!  If you’ve missed the previous posts in this series, head over to Part 1 to start at the beginning.  In today’s post, we’re diving into analysis…

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Mobile Planet #3: Better Landings for Partnerships – Mobile Marketing Article

Welcome to our third installment of Mobile Planet. If you are just “tuning in”, let’s get you caught up. Last we left off, our hero was exploring an ever-changing, ever-expanding marketingverse that was tilting mobile. Despite mobile’s gravitational force, two partner marketing factions — one born on mobile and one born on desktop — were stuck in a stand-off, unable to navigate around some barriers.  Spoiler alert — in today’s episode, we will discover that these barriers are actually quite solvable. …

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Barriers to Partnering Across Desktop and Mobile – Mobile Marketing Article

Last we left our brave hero, he was exploring a mobile planet where two factions existed.  One was tied to the traditional way of tracking affiliate conversions on desktop web; the other embraced a more modern approach to tracking and attributing conversions within mobile app environments.  Ideally, the two sides come together and find a single solution that embraces the best qualities of both, and we live happily ever after.   But it is usually more complicated than that.  There are…

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Ultimate Guide to Partner Marketing: Part 1 – Planning Your Strategy – Mobile Marketing Article

  Today I’m excited to kick off the first post in a new series on partner marketing strategies. This series will introduce key strategies covered in our newest e-book, The Ultimate Guide to Partner Marketing, and then bring those strategies to life with real-world examples. Follow us as we take an inside look at how these strategies work for big brands, small businesses, TUNE customers, and leading advertisers, agencies, and ad networks around the world. Let’s get started. Introducing the…

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How to Capitalize on the Gig Economy – Mobile Marketing Article

Photo by Thought Catalog on Unsplash This article was originally published on PerformanceIn.com. The gig economy has arrived. Increasingly, fewer individuals are full-time employees, and more are picking up jobs where they get to choose their hours, schedule, and income with companies like Uber, Lyft, Fiverr, Rover, Postmates, and TaskRabbit. In fact, a study by Intuit predicted that by 2020, over 40% of American workers will be independent contractors. But what is this gig economy, how did it sneak up…

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