pay per click

Effective PPC for B2B in 2020 – B2B Marketing Article

As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. While some may view PPC as a B2C marketing exclusive, PPC can be an integral and valuable component of B2B digital marketing strategies—if executed correctly. With more than 70% of B2B buyers utilizing search engines to locate their next B2B purchase, you want to get quality PPC advertising in front of your potential buyers at the…

Read More