Learn how to improve your Google Ads by incorporating your own first party data from your CRM, email marketing and Analytics. This step by step guide demonstrates 3 practical ways companies are currently using data integration for smarter advertising. The most valuable data available to any company is that collected from its own audience. First party data is collected through analytics platforms, subscriptions, sales data, incoming call data, resource downloads and more. While there are GDPR limitations with first-party data,…