Paid Advertising

Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more – Mobile Marketing Article

30-second summary: Chiefmartec released the much anticipated martech supergraphic 2020, 615 Martech businesses faded away in 2019 and didn’t make it to the 2020 martech-scape graphic. People won’t be very comfortable eating out in the post COVID-19 world but they showed an inclination towards wanting to support local restaurants and engage in more virtual get-togethers with family and friends. Algolia’s search trend report showed that education-related sites grew over 10X and grocery sites grew over 6X. But there’s more of…

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Micro-Moments Part 1: I-Want-To-Go | Digital Marketing Agency | Portland PPC SEO Services – Mobile Marketing Article

With the rise of smartphones has come increased mobile searches, and 2015 marked the first year when mobile searches out-numbered desktop searches in the U.S. Within our always-on, connected world, mobile’s impact has destroyed the linear customer journey, changed the way users make purchase decisions and has been very good at creating micro-moments. In fact: 82% of smartphone users use a search engine when looking for a local business1 50% of consumers who conduct a local search on their smartphone…

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Facebook Exchange: Will It Stay or Will It Go? – Mobile Marketing Article

Anvil’s Paid Media Team weighs in on the current status and long-term plan of the Facebook Exchange There is a lot of speculation around the longevity of the Facebook Exchange and if it will continue to be supported by the social media giant. Industry insiders speculate that it will be shut down in 2015, while other vendors with close ties to Facebook say that it depends on who you talk to. According to them, the overall consensus within Facebook’s walls…

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