Video is an increasingly important component of a successful marketing campaign for any business. In fact, Google reports that more than half of consumers say online video has helped them decide which specific brand or product to buy. With new features announced at Advertising Week New York, Google is making it even easier to build engaging video ads while also improving ways to measure ad performance.
Ever wish you could combine your beautiful display artwork and savvy ad copy into one mind-blowing search ad? Me too.