Organic Search

Announcing Branch’s 2019 Mobile Growth Handbook 🎉 – Mobile Marketing Article

Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketing teams drive mobile growth in our increasingly cross-platform world. This year, we’re excited to feature examples from some of the world’s leading mobile brands including: Yelp, Dropbox, Venmo, Verizon, Braze, Adobe, Amazon Web Services, Smule, AppFollow, Microsoft, and more! Mobile Growth Was More Challenging Than Ever in 2018 In 2018, companies…

Read More

A Guest Post Marketplace » Martech Zone – Mobile Marketing Article

The vast majority of requests that I get on Martech Zone are guest post requests. We’re pretty open on these requests as long as they’re not outwardly salesy or just trying to garner backlinks. I’m adamant that the the content we provide be of quality to keep to my goal of helping marketers research, discover, and learn about marketing technology. The process for a guest post can be a pain, though. While I have a submission process, you’d be surprised…

Read More

Marketers Continue to Struggle with Organic Search and Social Media Obstacles – B2B Marketing Article

Marketers continue to turn to organic search and social media to achieve their top objectives. However, it’s not without obstacles along the way. Ascend2 recently conducted the “Organic Search and Social Media Survey” and discovered that the 49 percent of the best-in-class marketers have been “very successful” at achieving their organic search and social media strategy objectives. However, the remainder of marketers (48 percent) have only been “somewhat successful,” and three percent have been “unsuccessful.” When it comes to the…

Read More

Why Is Page Speed Is Critical? How to Test and Improve Yours » Martech Zone – Mobile Marketing Article

Most sites lose about half of their visitors due to slow page speed. In fact, the average desktop web page bounce rate is 42%, the average mobile web page bounce rate is 58%, and the average post-click landing page bounce rate ranges from 60 to 90%. Not flattering numbers by any means, especially considering mobile usage continues to grow and it’s getting harder by the day to attract and keep consumer attention. According to Google, the average page load time for…

Read More