Organic Search (SEO)

A Human Perspective on Google’s May 2020 Core Update – B2B Marketing Article

On Monday, May 4, 2020 Google announced its second algorithm update of the year. Outside of their daily tweaks to the system to try and improve Organic search results, Google releases these ‘core updates’ a few times annually.  The last core update Google released came in January 2020 – a time that may seem distant to many with the world looking very different than it does today. Considering the impact that COVID-19 has had on Organic traffic in the last…

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Why Schema Markup is the #1 SEO Priority for 2020 – B2B Marketing Article

April 22, 2020 by Catfish Comstock Categories: Organic Search (SEO)   If there is one SEO effort you need to focus on in 2020, it should be to scale the implementation of structured data across as much of your content as possible in order to maximize the potential visibility of your content in search engines. What is Structured Data? Structured data is a standardized format for providing and classifying information about Web page content. Common examples include schema for videos,…

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Staying in The Know: Google Algorithm Updates – B2B Marketing Article

July 02, 2018 by Jessica Rick Categories: News, Organic Search (SEO) Whether we like it or not, industries are rapidly changing. To stay relevant, it’s critical that businesses understand and stay on top of emerging industry trends. At BusinessOnline, we keep up on the trends of various industries so that we can better help our clients gain necessary insights to seize new opportunities. Fortunately for us B2B performance-driven marketers, we love data and, combined with our industry expertise, love to…

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Structured Data: The Growing Trend in SEO – B2B Marketing Article

If there is one SEO effort you need to focus on this year, it should be structured data. It’s no secret that Google loves scraping site data to create new search features. The rise of SERP features this year including local packs, FAQ drop-downs and answer boxes are a telltale sign. Implementing structured data will not only get you featured in these areas often placed above top rankings, but also improve overall site rankings through quicker site crawling. To help…

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BusinessOnline Named a Top Digital Marketing & SEO Company in Boston! – B2B Marketing Article

BusinessOnline isn’t your typical digital marketing agency. With offices in San Diego and Boston, we serve clients from around the world, helping them gain the insights they need about their specific industries to take their companies to the next level. We leverage data and our industry expertise to help clients avoid common mistakes with their marketing strategies while refining their digital presence. Like many top-notch service providers, we created a profile with Clutch in order to showcase our services and…

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