Organic Search (SEO)

Staying in The Know: Google Algorithm Updates – B2B Marketing Article

July 02, 2018 by Jessica Rick Categories: News, Organic Search (SEO) Whether we like it or not, industries are rapidly changing. To stay relevant, it’s critical that businesses understand and stay on top of emerging industry trends. At BusinessOnline, we keep up on the trends of various industries so that we can better help our clients gain necessary insights to seize new opportunities. Fortunately for us B2B performance-driven marketers, we love data and, combined with our industry expertise, love to…

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Structured Data: The Growing Trend in SEO – B2B Marketing Article

If there is one SEO effort you need to focus on this year, it should be structured data. It’s no secret that Google loves scraping site data to create new search features. The rise of SERP features this year including local packs, FAQ drop-downs and answer boxes are a telltale sign. Implementing structured data will not only get you featured in these areas often placed above top rankings, but also improve overall site rankings through quicker site crawling. To help…

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