IAB Tech Lab releases ‘nutrition label’ for digital ad transparency – Mobile Marketing Article

The Interactive Advertising Bureau’s Technology Lab is out with version 1.0 of its Data Transparency Standard for the digital ad industry, and is launching a related Data Transparency Standard Compliance Program and seal. Nine companies were “architects” of the transparency standard and compliance program: 3W.relevanC, Dstillery, Epsilon, Hearst Magazines, LiveRamp, Meredith, Neustar, Oracle Data Cloud and Pandora. They have also committed to a pilot period for the compliance program. The initiative includes a DataLabel.org web site for transparency in the…

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This Trade Show Season, These B2B Marketing Leaders Will Teach You How to Rock-it! – B2B Marketing Article

The events season is well and truly under way, and here at Leadspace we’ve prepared plenty of eye-opening case studies and tips from B2B Marketing leaders you won’t want to miss! We kicked off the trade show season in February at the B2B Marketing Exchange in Scottsdale. One of the highlights was a session given by Leadspace customer and enterprise networking leader Extreme Networks on “Account Intelligence & Orchestration To Deliver Marketing-Driven Revenue Performance.” That session saw Director of Marketing…

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