Oracle Marketing Cloud

4 Resources for Your Team to Get Up to Speed on Mobile Marketing – Mobile Marketing Article

The more you know, the more likely you are to succeed at whatever you do. And, that includes mobile marketing. The investment in learning and training will pay off. That’s because it will provide a way for you and your team. The result will be better decisions about new technology investment and effective strategic actions that deliver results.   Here are four mobile marketing resources I’ve found useful but have no affiliation with except that I incorporate them in my own…

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mobile marketing – Mobile Marketing Article

Mobile marketing continues to be a critical strategy as statistics show how much consumers rely on their mobile devices to research, interact, and shop. According to Statista, there are over 3.5 billion unique mobile internet users. And, comScore noted that users spend an average of 69 percent of their media time on smartphones. Lastly, mobile devices will drive 80 percent of global internet usage as reported by Zenith. With so much opportunity to reach your target audience, mobile marketing tops the marketing strategy…

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