How to Optimize Your Twitter Profile for Your Business or Brand – Marketing Article

More than 330 million people use Twitter every month, and more than 350,000 tweets are posted every single minute. There’s no doubt that potential clients and customers are there, and if they are, your business should be, too. But beyond your potential clients and customers, there are others you should be looking for and paying attention to on Twitter, as well. It’s also a place where influencers, bloggers, and journalists are looking for fans, brands, and company stories. When they…

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Identifying Underperforming Content: A Guide To Content Analysis – Marketing Article

This is a guest post from Deana Kovač at Point Visible. How many times have you heard that tired old “content is king” adage? Probably a few too many. But when it comes to content, you really can’t ignore its effectiveness, especially when it comes to growing your strategy. How we produce content might change, but audiences everywhere want to absorb new information quickly and efficiently. In other words, content is here to stay, and all you can do is…

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What’s in store for Email Marketing in 2020? | Anvil Media – Mobile Marketing Article

Email may not get as much attention as social media but it remains the most important communication tool for marketers. This is especially true when you consider email users are expected to hit 3.9 billion by the end of this year and 4.4 billion by 2023 (Statista, 2019).  Email marketing has significantly evolved in the past four decades and it is still going strong with persistent advancements in the field. Emails in 2020 will be accessible for all users, as…

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Optimize Title, Subtitle & Keywords – Mobile Marketing Article

This is a guest post on ASO by Laurie Galazzo, CMO at AppTweak ASO Tool. UPDATE: July 8, 2019 Your app is live and available on the Apple App Store. It is unique and looks great. One problem: your app is invisible in the search results, lost amongst other apps stealing away potential users from you. Today, the competition is more impressive than ever before. There are about 2 million apps in the App Store. We can fairly say that…

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The Best Time to Send Email: How to Schedule Your Email Campaign – Email Marketing Article

Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. To that end, they research what types of images are the most popular, whether they should embed video, how to incorporate emojis into their email subject line, and more. But, one of the most asked questions by email marketers is always: when is the best time to send emails? This is a valid question. After all, if you send emails when…

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8 Spring Email Campaigns and Ideas for Inspiration – Email Marketing Article

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? The stress of winter holidays has blown over. People are starting to shake their winter slumber and get excited about the warmer temperatures. It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. In this post, we’ll go over some common and not-so-common spring themes and ideas to spice up your emails. We’ll also provide some of the…

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5 Email Marketing Best Practices to Adopt This Year – Email Marketing Article

According to Radicati Group, there will be 2.9 billion email users worldwide by the end of 2019.  For marketers, this figure shows the value of email. If you use email marketing best practices, you can generate leads, drive sales, and accelerate business growth. Email Marketing: What You Need to Know Businesses of all sizes can quickly launch email marketing campaigns, but not all email marketing campaigns are effective. To start, your business needs an email marketing strategy. Without it, your…

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