Opinion

B2B PR Blog » Managing client relationships – B2B Marketing Article

Managing client relationships Posted on: 2019-07-31 in Opinion Retaining clients can prove incredibly challenging for agencies. If you’re not careful, all the money and effort you put into landing that prize client could go to waste if you don’t treasure and manage your new relationship properly. With this in mind, we thought World Friendship Day presents the ideal opportunity to bolster and rekindle your client relationships! Forging great business relationships requires good systems, vigilant investments and good software to keep…

Read More

B2B PR Blog » Why good PR is essential for a start-up – B2B Marketing Article

Why good PR is essential for a start-up Posted on: 2019-04-04 in Opinion   |   Tagged: b2b pr start-up Good PR can be a decisive advantage for a start-up. It makes sense: if your target audience don’t know what your business is, they’re far less likely to work with it.   But PR isn’t just about getting seen, heard, and noticed: it’s often tied to tangible business outcomes. To make the most of it, your start-up needs to have definitive strategic…

Read More

B2B PR Blog » B2B PR – Let’s drop the jargon and increase the creative – B2B Marketing Article

B2B PR – Let’s drop the jargon and increase the creative Posted on: 2018-11-23 in Opinion   |   Tagged: b2b pr pr jargon As a B2B PR consultant, it’s easy to get wrapped up in the idea that business-to-business communications predominantly involves white-washed, corporate messaging. And it does, but not to the extent you’d think.    Working in B2B PR can be an overwhelming concoction of acronyms, statistics and business jargon. Even the job title ‘B2B PR’ plays on…

Read More

B2B PR Blog » Creating Topical Relevance in Digital PR – B2B Marketing Article

Creating Topical Relevance in Digital PR Posted on: 2018-10-22 in Opinion   |   Tagged: b2b marketing b2b pr digital marketing digital pr digital pr lessons pr Laura Hampton, Head of Marketing & PR at multi-award winning digital agency Impression shares lessons in relevance to guide digital PR strategies.    It’s no secret that the broadest PR coverage is usually born of topics tangential to our clients’ core brands. While chat about the specific product we’re trying to sell might be advantageous from…

Read More

B2B PR Blog » Struggling to engage your CEO in comms? You’re not alone – B2B Marketing Article

Struggling to engage your CEO in comms? You’re not alone Posted on: 2018-06-29 in Opinion Laura Tallett, Director of Business & Corporate at Speed Communications explains why an engaged and visible CEO will drive credibility and respect for any business.   We all know that for a communications programme to succeed, buy in needs to come from the top and in the B2B world, it is especially crucial to have an engaged senior leadership team. The harsh reality is that many…

Read More

B2B PR Blog » B2B PR measurement – time to get serious – B2B Marketing Article

B2B PR measurement – time to get serious Posted on: 2018-05-08 in Opinion Giles Peddy, SVP EMEA Corporate Development at LEWIS discusses the importance of measurement in B2B PR…   For many years, the word measurement would send B2B communication professionals running for the hills. Or for a drink. I can almost see it now. A shuffling of papers, a cough, and a playing with that lever on the chair that seems to have no discernible function. Anything to avoid…

Read More