Opinion

B2B PR Blog » Why good PR is essential for a start-up – B2B Marketing Article

Why good PR is essential for a start-up Posted on: 2019-04-04 in Opinion   |   Tagged: b2b pr start-up Good PR can be a decisive advantage for a start-up. It makes sense: if your target audience don’t know what your business is, they’re far less likely to work with it.   But PR isn’t just about getting seen, heard, and noticed: it’s often tied to tangible business outcomes. To make the most of it, your start-up needs to have definitive strategic…

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B2B PR Blog » B2B PR – Let’s drop the jargon and increase the creative – B2B Marketing Article

B2B PR – Let’s drop the jargon and increase the creative Posted on: 2018-11-23 in Opinion   |   Tagged: b2b pr pr jargon As a B2B PR consultant, it’s easy to get wrapped up in the idea that business-to-business communications predominantly involves white-washed, corporate messaging. And it does, but not to the extent you’d think.    Working in B2B PR can be an overwhelming concoction of acronyms, statistics and business jargon. Even the job title ‘B2B PR’ plays on…

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