Have you ever heard of Matti Makkonen? No? Well he is the Finnish engineer who invented SMS. Way back in ’92 he designed a simple communication technology that took the world by storm. 27 years later, online SMS is one of the most effective direct marketing channels, used by millions of businesses worldwide to reach their customers. In this blog, I’ll share the top 5 reasons why businesses are exploiting online SMS in 2019. Its a long one, so might…