Online Marketing

What Is the Cost of Video Production for the Web? – B2B Marketing Article

In the past, professional-grade video has been an expensive proposition. Shooting, editing and production required specialized equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. Fortunately, advances in technology have made even professional videography more affordable than ever. While the bromide “you get what you pay for” still applies, businesses today can get a higher quality product for their money. At the same time, our plugged-in business world is far more…

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E-Commerce Online Marketing Approach That Delivers Results – Marketing Article

Regardless of whatever category of products you are selling on your e-commerce website, chances are there is already a lot of competition in the market for it. When your potential customers search online for the products you sell, they see many options that pop-up in the search results page of Google and Bing. The question is, how do you stand out of the crowd? The answer is by recognizing e-commerce online marketing strategies that actually work. However, this brings about…

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Sales and Marketing Strategy for Professional Services: What Every Firm Needs to Know – B2B Marketing Article

Bringing in new clients is essential to the health of every professional services firm. And nothing is more central to the success of that endeavor than an effective sales and marketing strategy. This article will focus on how to develop a strategy for your firm. Let’s begin by clearing up some basic confusion: what is the difference between sales and marketing? Sales vs. Marketing in Professional Services Sales is about convincing your prospects buy your services. It’s about closing business…

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Closed Networks Are Better For Content Marketing – Marketing Article

Content marketing requires leads. You probably rely on your website to capture leads, and it’s proving to be hard work. Whether you’re generating organic or paid traffic, marketing methods aren’t self-sustaining – you’ve got to maintain a high level of activity to get results. Even when you have leads, content marketing strategies require rigorous action, including efforts to maintain your website’s position in the search engines. The moment you let up your SEO efforts, including PPC campaigns, you’ll fall behind.…

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Three Crucial Truths for Better Mobile Content – Mobile Marketing Article

My eight-year-old son recently asked me why the icons for “phone” look so weird. None of these images look like a phone to him:           Smartphones have already killed payphones and landlines. Now they’re poised to do the same to desktops and laptops. Google is already reporting more mobile searches than desktop searches. Desktop internet use has stagnated while mobile eats up an ever bigger share of our internet time. It’s clear that the future of…

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Does Your Website Pass the Mobile Marketing Test? – Mobile Marketing Article

It is hard to argue that the adoption of mobile devices hasn’t exploded with popularity. Most searches are being performed on mobile devices, with more searches expected to continue on mobile. Mobile is not only important for organic performance but for conversions from all types of traffic including email and paid channels. It is important to understand your mobile traffic to focus on the channels that convert the most on those devices. For some websites, mobile devices might bring in…

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