Onboarding

Marketing 101: What is a sticky footer? – Marketing Article

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know.’   A footer is the information at the bottom of a webpage. On a traditional website, a visitor would scroll down to see the information at the bottom of a webpage in the footer. However, with a sticky footer…

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Marketing 101: What is baking in? – Marketing Article

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. In a recent MarketingSherpa article, ConversionXL Research Director Ben Labay says, “I think we are getting better as an industry at baking in an experimentation process and culture into our organizations.” (from Ask MarketingSherpa: Maturity of conversion rate optimization…

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Proven UX tips for increasing engagement – Growth Bug – Mobile Marketing Article

Every week we prove how small design details have increased engagement at Anghami, the leading music streaming service in the Middle East. Below are a handful of very simple and actionable examples that we’ve found very useful. Engagement over the same UI can vary across markets, app categories, and as time moves on. However, I believe these examples are flexible enough to apply on most segments. Also, the approach to tweaking the UI for increasing engagement is the same. Let’s…

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Mobile user onboarding – Growth Bug – Mobile Marketing Article

Every day, more than 50k users download and open our music streaming app Anghami for the first time. The first few minutes they spend in the app play a crucial role in having the user come back the next day. Through the course of several months, we modified the customer journey and tried different copywriting, leading to twice as many users completing onboarding. Day-1 retention increased by 19% as a direct result of onboarding. While it is crucial to quickly…

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App Onboarding Best Practices 2019 for Better User Engagement – Mobile Marketing Article

The first thing a new user does is install your app. Then they open it for the very first time. It’s your move now. What are you going to do?  Impress them, of course! An onboarding flow is present in most if not all apps. Onboarding encompasses a wide range of actions a first-time user makes within your app. We’re going to go through the different types of app onboarding flows and how to best implement them. Walk-Through App Onboarding…

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