omnichannel marketing automation

What to Do & How to Strike the Right Tone – Email Marketing Article

COVID-19, or commonly called “coronavirus,” has changed daily life for nearly every person across the globe. Confined to our homes, whether willingly or out of necessity, customers across over 77 countries are practicing self-isolation and social distancing in an effort to reduce the spread of this pandemic. Like many sectors, the retail world is feeling the effect. While, not surprisingly, some industries like protective products against COVID-19 have surged, they are more of the exception rather than the rule. According…

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What is Omnichannel Marketing? (+4 Tips for Ecommerce) – Email Marketing Article

Omnichannel marketing is far from just a buzzword for those who work in the digital sphere. But what is it? How is it different from multichannel marketing? And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy? Today, I’m going to explain everything you need to know about omnichannel marketing, and give you some helpful tips to get your online store omnichannel-ready! Let’s get started: OMNICHANNEL MARKETING DEFINITION Omnichannel marketing is an approach that provides customers…

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