Omnichannel marketing is far from just a buzzword for those who work in the digital sphere. But what is it? How is it different from multichannel marketing? And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy? Today, I’m going to explain everything you need to know about omnichannel marketing, and give you some helpful tips to get your online store omnichannel-ready! Let’s get started: OMNICHANNEL MARKETING DEFINITION Omnichannel marketing is an approach that provides customers…