Observations

A Tribute to Ray Tomlinson, the Inventor of Modern Email – Marketing Article

March 8, 2016 By Lauren Smith With the passing of Ray Tomlinson, the inventor of modern email and the @ symbol, we’d like to thank him for creating our favorite communication medium and reflect on how it’s evolved over the past 45 years. Prior to 1971, email existed in a limited format. Users could only share messages between people on the same limited network. However, in 1971, Tomlinson, who worked in Boston at Bolt, Beranek, and Newman, took it to…

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The Future of Email Marketing [Video] – Litmus Software, Inc. – Email Marketing Article

March 4, 2016 By Chad S. White Think of the innovations that have impacted email marketing professionals in the past 5 years—things like mobile devices becoming the dominant email-reading platform, the debut of the Apple Watch, the firm establishment of engagement-based email filtering by ISPs, the cross-channel integration of email marketing, and the emergence of interactive email functionality like email carrousels and hamburger menus. Considering all of that change, we couldn’t help but wonder: What do the next 5 years…

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