News

Does Your Industrial Marketing Strategy Incorporate These 3 Tactics? – The Lead Agency – B2B Marketing Article

The industrial sector is incredibly established, with businesses operating in this industry contributing significantly to the global economy. In fact, the Australian manufacturing industry, which makes up just one component of the industrial sector, is valued at 385.9 billion dollars. This figure is forecast to grow in the years to come, and if you’re an industrial business that wants to remain competitive and reap the benefits, establishing yourself in the market is crucial. How is your product superior to similar…

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AdColony releases SDK 4 with support to the IAB Open Measurement Standard – PPC Land – Marketing Article

AdColony yesterday announced the release of a new version of the SDK. The latest mobile ad software development kit (SDK), AdColony SDK 4, is bringing together AdColony’s video ad platform with its banner display and programmatic offerings into a single SDK. The new AdColony SDK 4 also supports the IAB Open Measurement Standard. AdColony says that AdColony SDK 4 is the most significant upgrade since 2016. AdColony SDK 4 is available for Apple iOS, Google Android and Unity Engine and…

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Momentum Protocol Newsletter August 2019 – Mobile Marketing Article

Amstelveen, September 2019    Dear Momentum Protocol supporters,  August has come to a close and so has the summer.  Despite that, we have recently experienced another heatwave here in Western Europe.  Perhaps as a final farewell before the cold winds and rain return and the leaves start to change.  We hope that many of you (in the northern hemisphere) have had a pleasant summer season!    In this month’s newsletter:   Listing  Product  Business Development  Trip to Seoul, South Korea  Listing  As I stated in the previous newsletter, we have…

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Momentum Protocol Newsletter July 2019 – Mobile Marketing Article

Amstelveen, 10 August 2019 Dear Momentum Protocol Supporters, We are deep into the summer season in Switzerland and the Netherlands.  Heatwaves and holidays are what everyone is talking about in this part of the world.  We have nevertheless been keeping cool in the offices here while continuing to work diligently. While it’s a challenging prospect to make even small strides while many are on holiday, enjoying time away with family and friends, we have nonetheless been able to make steps…

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Momentum Protocol Newsletter June 2019 – Mobile Marketing Article

MobileBridge Momentum featured on SRF Momentum News We are featured on SRF, the Swiss News. Schweizer Radio und Fernsehen (SRF) has documented a piece about Crypto Valley Zug and the Momentum … August 14, 2018  •  News This is only a snippet of a Mobile Marketing Article written by mobweb Source link

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Google Wants to Establish an Official Standard for Using Robots.txt – Marketing Article

Google has proposed an official internet standard for the rules included in robots.txt files. Those rules, outlined in the Robots Exclusion Protocol (REP), have been an unofficial standard for the past 25 years. While the REP has been adopted by search engines it’s still not official, which means it’s open to interpretation by developers. Further, it has never been updated to cover today’s use cases. It’s been 25 years, and the Robots Exclusion Protocol never became an official standard. While…

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How to Ensure Your B2B Social Media Marketing Isn’t Boring – The Lead Agency – B2B Marketing Article

When most people think about social media marketing, they think about B2C companies selling their products to large groups of consumers. The channel has expanded significantly in the last decade and has become an effective way of influencing purchase behaviours. Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. However, any marketer that thinks this stat is only referring to B2C consumers is wrong. Social media reaches B2B decision-makers, with…

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Momentum Protocol Newsletter May 2019 – Mobile Marketing Article

News Update May 2019 Malta, 25th May 2019 Dear Momentum Protocol supporters, I would like to start with an apology. As many of you already know, I joined Momentum Protocol to replace our former CEO Kees de Vos who had been busy running the company for close to two years. For those of you who have gone through my LinkedIn profile – you can probably note that I come from a more “traditional” background. I have been involved in many…

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Axel Springer increases participation in Purplebricks – PPC Land – Marketing Article

Axel Springer this month is increasing its minority interest in Purplebricks from around 12.4 percent to approximately 26.6 percent. The German publisher is investing 49 million euros, buying 43.7 million shares of Purplebricks from various founding shareholders at a price of GBP 1.00 per share. Purplebricks was launched in 2014 and operates purplebricks.co.uk. Purplebricks is one of the leading British hybrid real estate agent platform. Purplebricks also owns the leading hybrid real estate business in Canada and operates selectively in…

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Steps to LinkedIn Marketing Success for B2B Businesses – The Lead Agency – B2B Marketing Article

Understanding Social Media and the complex algorithms behind the programs is vital for marketers and business owners who want to succeed online. Facebook is the go-to for B2B businesses, with 89% of B2B companies using the channel to generate leads. However, as Facebook’s algorithm changes continue to limit the organic reach of posts, it’s important for brands to look for other channels to promote their products and services. Smart digital marketers are already using LinkedIn – if you’re not one of…

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