Google Wants to Establish an Official Standard for Using Robots.txt – Marketing Article

Google has proposed an official internet standard for the rules included in robots.txt files. Those rules, outlined in the Robots Exclusion Protocol (REP), have been an unofficial standard for the past 25 years. While the REP has been adopted by search engines it’s still not official, which means it’s open to interpretation by developers. Further, it has never been updated to cover today’s use cases. It’s been 25 years, and the Robots Exclusion Protocol never became an official standard. While…

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How to Ensure Your B2B Social Media Marketing Isn’t Boring – The Lead Agency – B2B Marketing Article

When most people think about social media marketing, they think about B2C companies selling their products to large groups of consumers. The channel has expanded significantly in the last decade and has become an effective way of influencing purchase behaviours. Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. However, any marketer that thinks this stat is only referring to B2C consumers is wrong. Social media reaches B2B decision-makers, with…

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Momentum Protocol Newsletter May 2019 – Mobile Marketing Article

News Update May 2019 Malta, 25th May 2019 Dear Momentum Protocol supporters, I would like to start with an apology. As many of you already know, I joined Momentum Protocol to replace our former CEO Kees de Vos who had been busy running the company for close to two years. For those of you who have gone through my LinkedIn profile – you can probably note that I come from a more “traditional” background. I have been involved in many…

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Axel Springer increases participation in Purplebricks – PPC Land – Marketing Article

Axel Springer this month is increasing its minority interest in Purplebricks from around 12.4 percent to approximately 26.6 percent. The German publisher is investing 49 million euros, buying 43.7 million shares of Purplebricks from various founding shareholders at a price of GBP 1.00 per share. Purplebricks was launched in 2014 and operates purplebricks.co.uk. Purplebricks is one of the leading British hybrid real estate agent platform. Purplebricks also owns the leading hybrid real estate business in Canada and operates selectively in…

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Steps to LinkedIn Marketing Success for B2B Businesses – The Lead Agency – B2B Marketing Article

Understanding Social Media and the complex algorithms behind the programs is vital for marketers and business owners who want to succeed online. Facebook is the go-to for B2B businesses, with 89% of B2B companies using the channel to generate leads. However, as Facebook’s algorithm changes continue to limit the organic reach of posts, it’s important for brands to look for other channels to promote their products and services. Smart digital marketers are already using LinkedIn – if you’re not one of…

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See What’s New for You and Your Customers: Drip Product Updates Roundup – Email Marketing Article

In everything we do at Drip, we’re thinking about how it helps the people browsing, shopping, and buying from you day in and day out. We’re only quarter-deep into 2019, but it’s already shaping up to be the Year of the People. Everything that’s popped out of our brains and into the product has been about making life better for folks who shop all over the web. And with new opportunities to reach, engage, and understand your customers with Drip…

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Goose was at Vertafore’s AccelerateOur Key Takeaways for the Insurance Market | Marketing Automation Experts – B2B Marketing Article

Last week we attended Vertafore’s Accelerate user conference, presented by NetVu, in Cincinnati. While we’ve attended many digital marketing, digital commerce, and insurance events across North America, this was the first Insurance event for us in the United States, and our first Vertafore event. We exhibited at the event with our partner Act-On Software, our partner in delivering market-leading digital marketing solutions for the Finance and Insurance market. Here’s what we learned. The Strategy Gap is Pervasive Just like their…

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YouTube Changes Public Subscriber Counts : Social Media Examiner – Marketing Article

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = “http://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394”; fjs.parentNode.insertBefore(js, fjs); }(document,…

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April 2019 Google Outages Due to Human Error – Marketing Article

I was recently approached by someone outside of Google with information from Google about the April 2019 index outages. The Googler shared this information at the May 2019 Sydney Search Conference. A second person, totally unknown and unrelated to the first person, related a similar account. The story they shared reveals what caused Google’s Search Index outages in April 2019. How Google Shared the Information The first person related that a Googler shared the information recently at a Sydney Search…

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TouchPoint DSP by dataxu integrates Triton Digital – PPC Land – Marketing Article

Triton Digital this week announced the integration of its programmatic audio advertising marketplace with the TouchPoint DSP by dataxu. Dataxu’s customers have now the ability to add online audio from broadcasters, podcasters, and streaming music services around the world to their programmatic, omnichannel buys through private marketplace (PMP) deals. “We are proud to have dataxu integrated with a2x,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We look forward to fueling the success of their buyers…

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