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How You Can Deliver Personalization With Your Loyalty Program – Mobile Marketing Article

Loyalty programs are a great tool for any company. They will make it easier for you to create loyalty amongst your customer base, making people more likely to choose your services. It will also allow you to generate data about your users, so you can craft a better experience in the future. However, the biggest benefits can be achieved when customers feel engaged with your loyalty program. One of the best ways to do this is by creating a more…

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Google’s SEO Best Practices Summed Up in New Video – Marketing Article

The latest episode of Google’s Search for Beginners video series goes over the best (and worst) practices for SEO. As the title of the series suggests, the best practices explained in the video all involve beginner-level tactics. So you may be familiar with much of this already. It’s also worth noting that Google’s advice in this particular video is intended for business owners – especially those who use their website to sell products. Here’s a quick recap of the video’s…

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You can’t miss gamification in Loyalty Programs in 2020 – Mobile Marketing Article

If you want customers to return and generate sales, you need to ensure they feel like a valued part of your business. In other words, you need to reward their loyalty and make them feel important. This is done through loyalty programs. Not just any loyalty program, but a gamified loyalty program. What is Gamification? Gamification is a technique that implements gaming strategies to help engage customers in a fun and exciting way. For example, customers can redeem points, strive…

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Cookieless Tracking: Solutions for Accurate Attributions in 2020 – Mobile Marketing Article

With the increasing number of cross-device and multi-location transactions, data analytics are working hard at developing cookieless tracking solutions.  The phasing out of 3rd party cookies (as announced by Chrome), makes it evident that “data privacy” is an essential aspect of future the digital marketing world. Needless to say, cookies have been a significant contributor to privacy violation issues.   Additionally, there has been a rising demand for accurate attribution and visibility across the web, as well as, mobile platforms.…

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How E-commerce Shops Can Use Loyalty And Reward Programs – Mobile Marketing Article

E-commerce is becoming more popular, allowing customers the convenience of shopping online while avoiding the costs of renting a physical location. As people get more accustomed to shopping in this manner, online shopping and online Loyalty And Reward Programs will become even more popular. However, this also means that one will face more competition. There are already 12 to 24 million e-commerce sites online. This figure is expected to rise in the future. For this reason, you will have to…

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The Biggest Technology Trends That Will Disrupt the Loyalty & Reward Industry. – Mobile Marketing Article

Loyalty programs are a great way to get people to keep coming back to your company. The more you encourage this behaviour, the stronger their link with your organization will become. However, these programs face a few potential challenges. For example, they tend to have a low redemption rate. This can be an indication that people don’t enjoy engaging with your program or a sign that you don’t have any rewards that interest them or know when to approach them…

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Momentum Protocol Newsletter December 2019 – Mobile Marketing Article

Amstelveen, 30 December 2019  Dear Momentum Protocol supporters, As the year has come to an end, it’s hard to believe that a year has gone by.  Many things happened at the company and many milestones were reached.  As we are entering the new year it’s always a good opportunity to look back at the past year. Here at Momentum Protocol we had many great moments and many challenges during 2019. After the change in management and opening our new R&D…

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Impact Of Blockchain On The Loyalty Ecosystem – Mobile Marketing Article

One of the most exciting emerging technologies taking place in our time is blockchain technology. With its rapid evolution, the implementation of blockchain provides for better privacy, security, transparency, data integrity and scalability than ever before. Although many experts argue that blockchain is still in its very early stages of development, it undoubtedly has the potential to revolutionize any industry and will alter consumer habits on a global scale.  While technology experts agree that blockchain technology will change the world…

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Instagram’s Branded Content Restrictions & This Week’s News [PODCAST] – Marketing Article

On this week’s episode of Marketing O’Clock, we’re talking about changes to Instagram’s branded content policy, celebrity cameos in the Google Knowledge Panel, and the expansion of speakable markup. Plus, Instagram needs 45 fact-checkers to tell them there’s no such thing as road sharks and we try to guess the punchline for a Pandora Ad for DiGiorno Pizza. Join Jess Budde, Greg Finn, and Christine “Shep” Zirnheld as they deliver all the digital marketing news you missed this week. Instagram’s…

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Loyalty Programs, Perceived Value And Reality – Mobile Marketing Article

Loyalty programs have been around for a long time. Often, customers will receive a special card. Whenever they shop at a store, they receive points. Later they can use these points to trade for real-world rewards. However, these can be expensive and time-consuming to establish. So, how do they benefit the businesses who provide them? One of the biggest benefits that businesses receive is the ability to create more brand engagement with the customer. This ensures that they will be…

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