News & Insights

The Culture Shock – Data as the New Oil – B2B Marketing Article

Posted on 31st October 2018 by Fiona Buckley You can’t go a day without seeing a story about data. Whether it’s a company misusing data, legislation about data, or how much your personal data is worth, these little chunks of information are big news and big business. You’ve also probably heard that ‘data is the new oil’, and there’s certainly a lot of money to be made from it. But there’s more to it than that. Like oil, when it’s…

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Smart homes: B2B’s new bête noire? – B2B Marketing Article

Posted on 20th September 2018 by Fiona Buckley The smart connected home is almost a reality, as I discovered on a recent visit to Unruly’s connected home experience. From augmented reality shopping options for home furnishings at the touch of a button, voice activated shopbots giving food and wine pairings, cocktail recipes, to state of the art heart, health, and sleep monitors, air quality assessments, and everything in between, there’s no denying the extraordinary capabilities of our future homes. Whether…

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