News & Insights

The Culture Shock – Data as the New Oil – B2B Marketing Article

Posted on 31st October 2018 by Fiona Buckley You can’t go a day without seeing a story about data. Whether it’s a company misusing data, legislation about data, or how much your personal data is worth, these little chunks of information are big news and big business. You’ve also probably heard that ‘data is the new oil’, and there’s certainly a lot of money to be made from it. But there’s more to it than that. Like oil, when it’s…

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Smart homes: B2B’s new bête noire? – B2B Marketing Article

Posted on 20th September 2018 by Fiona Buckley The smart connected home is almost a reality, as I discovered on a recent visit to Unruly’s connected home experience. From augmented reality shopping options for home furnishings at the touch of a button, voice activated shopbots giving food and wine pairings, cocktail recipes, to state of the art heart, health, and sleep monitors, air quality assessments, and everything in between, there’s no denying the extraordinary capabilities of our future homes. Whether…

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The B2B financial services challenge – B2B Marketing Article

Posted on 15th July 2018 by Jonathan Helm Man Bites Dog recently joined the Financial Services Forum, and have taken advantage of our membership by attending a series of fascinating events and seminars focusing on the biggest issues facing the financial marketing community. A recurring theme that continues to challenge financial services companies is brand differentiation. Because so many firms are trying to differentiate purely on services, experience, people, or the global footprint of the business when there is significant…

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Business Sirens: Why we can expect to hear more from Big Business – B2B Marketing Article

Posted on 25th June 2018 by Claire Mason A UK Government Minister has publicly criticised corporates that are threatening to pull out of Britain over Brexit, branding last week’s comments by Airbus “completely inappropriate.” In an unprecedented move, the public was urged to stop our ears and ignore the “siren voices” of multinational employers making public interventions in politics. But are these siren voices an inappropriate distraction, or are business leaders sounding a valuable note of warning, a lighthouse steering…

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London Tech Week – Hyperloop & Augmented Reality blog – B2B Marketing Article

Posted on 21st June 2018 by Fiona Buckley I recently attended the techXLR8 event as part of London Tech Week, the biggest showcase by leading tech companies of technology and innovation in Europe. I was encouraged to see, that despite the economic Brexit angst, the tech scene is going from strength to strength in the UK, which is why it forms a crucial part of the future industrial economy. Last year, UK venture capital investment exceeded Germany, France and Sweden…

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Why We Need Visible Women – B2B Marketing Article

Posted on 12th June 2018 by Claire Mason Gender equality is having a moment. One hundred years after women were granted the vote, we have finally seen the statue of a woman, suffragist Millicent Fawcett, join the 11 men in Parliament Square. We have heard women speak out against sexual harassment with the #MeToo movement and we have tried to measure our inequality of worth and opportunity by reporting the Gender Pay Gap. But this is not equality. One statue…

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