News Briefs

IBM Aims To Bring Chatbot Technology To Display Advertising With Watson Ads Builder – Marketing Article

IBM has launched Watson Ads Builder, a self-service platform designed to help marketers create conversational display ads that drive engagement with their target audience. Watson Ads Builder is positioned to use AI and natural language technology to generate chatbot-like advertisements that prospects can engage with to get frequently-asked questions answered in near real time. “Consumer expectations are shifting, and people expect the ability to communicate with brands on demand,” said Jeremy Hlavacek, Head of Revenue for IBM Watson Advertising, in a…

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Pendo Acquires Receptive Software Limited To Build Unified Product Data Platform – Marketing Article

Pendo, a product cloud company, has acquired Receptive Software Limited, a company specializing in product feedback and feature request management for SaaS. With this acquisition, Pendo aims to provide product teams with a comprehensive platform to help marketers better understand user behavior and make smarter product decisions. Terms of the deal were not disclosed. According to Pendo CMO Jake Sorofman, Receptive is positioned to complement Pendo’s quantitative and behavioral analytics around the product experience with qualitative information directly from customers.…

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6sense Announces $27 Million In Funding After Record Year Of Growth – Marketing Article

The company said the funding will be used to enhance its sales intelligence and AI-driven orchestration capabilities. The news comes after a significant year of growth for 6sense, including acquiring ZenIQ, doubling headcount, growing its leadership team and expanding its offices in New York and India. “We believe AI insights and orchestration are the future of B2B sales and marketing,” said Jason Zintak, 6sense CEO, in a statement. “This new round of funding will allow us to expand our product,…

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