Neuroscience and Marketing Books

Brainfluence Now Has An Italian Translation – Marketing Article

The Italian version of Brainfluence, titled Neuromarketing in Pratica, is now  available from the publisher, Apogeo, and other bookstores. This is the eleventh translation for my book, and it’s great to see that the ideas in it are still relevant and useful. I haven’t seen the physical book yet, but it looks like they did a nice job with the cover. They started with my amusing (and totally invented) brain region labels and created their own emoji versions. I found…

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Best Business Books of 2019 – Strategy+Business – Marketing Article

Strategy+business (s+b), the award-winning magazine for business decision-makers, just announced their 2019 list of Best Business Books. I’m very excited that Friction made that list, one of just three in the Management category. It’s a tremendous honor to be named one of the best management books by such a well-regarded publication focused on senior executives. In his review, s+b’s Ted Kinni writes, Fast and personable with many intriguing stories…What earns this title a slot among the year’s best business books…

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