Multichannel

The Best Word of Mouth Marketing Strategies to Use in 2020 – Email Marketing Article

Want to know the world’s most trustworthy marketing strategy? No, it’s not PPC ads, product placements, Super Bowl commercials, or celebrity endorsements. The most trustworthy marketing strategy comes straight from other people—perhaps people you don’t even know.  A Nielsen study found 83% of respondents trust recommendations from friends and families, and a similar study years prior saw 92% of individuals trust recommendations from people in general, even if they’re a complete stranger. Shocking, right? That’s a lot of trust in…

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How to Design Above the Fold Content for Uber-Good Engagement – Email Marketing Article

You have 8 seconds (probably less) to captivate and retain your audience. Every second and every scroll counts. Your above the fold content needs to hook your visitors and motivate them to stay on the page. A great page with poor above the fold content is like a brilliant book with a terrible cover. Yeah, yeah—we all know you shouldn’t judge a book by its cover…but everyone still does it. And visitors will do the same thing with your email,…

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What is CRO? Your Guide to Everything You Need to Know – Email Marketing Article

Conversion rate optimization (CRO) is the process of improving digital experiences and encouraging users to take action. Common CRO tactics include A/B testing and user behavior analyses across web pages, emails, and digital advertising campaigns. CRO is a way to improve customer aquisition in a digital world with increased automation and minimal to no human interaction. Remember (or imagine) the days before the internet. You’d walk into a store and a salesman might try to give you information about the…

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What Are SMS and MMS and How Do They Differ? – Email Marketing Article

There are so many different ways to send text messages today that regardless of whether you use an iPhone or an Android, you’ve probably used multiple messaging applications. You’ve probably heard of different acronyms like SMS and MMS and come across popular mobile messaging apps like iMessage, WhatsApp, and WeChat. In this post, we discuss what each of these terms mean and the differences in the technologies powering them. In particular, we’ll cover: How SMS and MMS differ Examples of…

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