You’re Looking at the Marketing Funnel the Wrong Way. Here’s Why… – B2B Marketing Article

You’d be hard pushed to find a marketer who doesn’t use a marketing funnel somewhere in their marketing strategy. Our relationship with funnels goes way back… However, how accurate is our understanding of the funnel model? This article points out the fundamental flaw of looking at the marketing funnel the wrong way. Read on to discover how you can adopt the right perspective and in turn build better demand generation programs built on insight and accurate audience data. Reading time:…

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Using Analytics To Your Advantage. – Maxemail by Xtremepush – Email Marketing Article

Continuing our Multi-Channel series, this week we look at analytics for web and app and how brands can utilise them across all of their engagement channels. Knowledge is power! But how much do you actually understand about your market, your customers and their behaviour? You probably have a good idea, but is it backed up by actual statistics and results, or do you just run by your gut?Exploiting the analytical data from the places you engage with your clients will…

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