Gartner reporting: Training, system integration and talent could help improve the effectiveness of martech stacks – Mobile Marketing Article

30-second summary: The new Gartner survey on martech finds that this year’s average assessment of martech stacks’ effectiveness is about the same as last year – but both assessments indicate effectiveness has a ways to go. The biggest impediments to effectiveness: training, tech integration and talent recruiting. IT and marketing departments are now often working well together – helping to make tech integration less of an issue for “best-of-breed” solutions. Marketers are only utilizing 58 percent of their marketing tech…

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Martech in product prototyping: Three critical factors – Marketing Article

New products are introduced in the market almost every day, but not much is heard of the majority after the initial buzz surrounding their launch. It’s too early to classify a product as “good” when no one is buying it yet. Marketing should be a part of the product prototyping and development stage and not an afterthought. In today’s digital society, relying solely on traditional marketing tactics isn’t sufficient. Martech comes to the fore in hitting the right notes. It’s critical…

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How Percolate’s marketing orchestration hub enables sales success – Marketing Article

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. “Driving Sales Enablement Success Through B2B Content Marketing Orchestration” reviews how sales and marketing alignment is critical for a successful content marketing strategy. Content marketing platforms like Percolate use marketing orchestration technology to achieve this alignment. Content produced in collaboration with

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