momentum protocol

Why Customer Loyalty Is More Important Than Customer Satisfaction – Mobile Marketing Article

If you want to find a way to improve your business, you should make sure that you focus on creating loyal customers. This will allow you to build a stable business, as people choose to purchase your products or services. One of the best ways of doing this is by creating higher levels of satisfaction. However, while customer satisfaction and customer loyalty are linked, they aren’t the same thing. Businesses should try to prioritize building loyalty amongst their customer base.…

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How You Can Deliver Personalization With Your Loyalty Program – Mobile Marketing Article

Loyalty programs are a great tool for any company. They will make it easier for you to create loyalty amongst your customer base, making people more likely to choose your services. It will also allow you to generate data about your users, so you can craft a better experience in the future. However, the biggest benefits can be achieved when customers feel engaged with your loyalty program. One of the best ways to do this is by creating a more…

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You can’t miss gamification in Loyalty Programs in 2020 – Mobile Marketing Article

If you want customers to return and generate sales, you need to ensure they feel like a valued part of your business. In other words, you need to reward their loyalty and make them feel important. This is done through loyalty programs. Not just any loyalty program, but a gamified loyalty program. What is Gamification? Gamification is a technique that implements gaming strategies to help engage customers in a fun and exciting way. For example, customers can redeem points, strive…

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How E-commerce Shops Can Use Loyalty And Reward Programs – Mobile Marketing Article

E-commerce is becoming more popular, allowing customers the convenience of shopping online while avoiding the costs of renting a physical location. As people get more accustomed to shopping in this manner, online shopping and online Loyalty And Reward Programs will become even more popular. However, this also means that one will face more competition. There are already 12 to 24 million e-commerce sites online. This figure is expected to rise in the future. For this reason, you will have to…

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The Biggest Technology Trends That Will Disrupt the Loyalty & Reward Industry. – Mobile Marketing Article

Loyalty programs are a great way to get people to keep coming back to your company. The more you encourage this behaviour, the stronger their link with your organization will become. However, these programs face a few potential challenges. For example, they tend to have a low redemption rate. This can be an indication that people don’t enjoy engaging with your program or a sign that you don’t have any rewards that interest them or know when to approach them…

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Momentum Protocol Newsletter December 2019 – Mobile Marketing Article

Amstelveen, 30 December 2019  Dear Momentum Protocol supporters, As the year has come to an end, it’s hard to believe that a year has gone by.  Many things happened at the company and many milestones were reached.  As we are entering the new year it’s always a good opportunity to look back at the past year. Here at Momentum Protocol we had many great moments and many challenges during 2019. After the change in management and opening our new R&D…

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Impact Of Blockchain On The Loyalty Ecosystem – Mobile Marketing Article

One of the most exciting emerging technologies taking place in our time is blockchain technology. With its rapid evolution, the implementation of blockchain provides for better privacy, security, transparency, data integrity and scalability than ever before. Although many experts argue that blockchain is still in its very early stages of development, it undoubtedly has the potential to revolutionize any industry and will alter consumer habits on a global scale.  While technology experts agree that blockchain technology will change the world…

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Momentum Protocol Newsletter October 2019 – Mobile Marketing Article

Malta, 9 November 2019   Dear Momentum Protocol supporters, The months of September and October seems to have literally flown by.  That is how it seems to go when there is so much going on.  Unfortunately the cold rain and winds have returned to the Netherlands and the leaves have changed to burnt orange and yellow.  Soon they will all fall and we will swiftly head into the holiday season and the end of 2019.  How time flies! As usual,…

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The Impact of AI on the Loyalty Ecosystem – Mobile Marketing Article

The use of Artificial Intelligence (AI) and machine learning is becoming more and more frequent in a range of industries. One of the most promising areas where this new technology can be implemented is customer Engagement and Loyalty programs. Engagement and Loyalty programs are key in the prediction and shaping of customer behavior. At the foundation of these programs is data. Data is collected, analyzed and leveraged and can then effectively help achieve desired results. Loyalty programs are a reliable…

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Momentum Protocol Working on IoT Implementation – Mobile Marketing Article

Momentum Protocol and IoT. Data is the foundation of every Loyalty and rewards program. In a Loyalty and rewards program the consumer’s data is collected, analyzed and leveraged to effectively drive the desired outcome. Loyalty programs are a reliable source of customer information and are very well suited for collecting data that is driven by the customers, not only by the brand. This data is the key to the prediction and shaping of customer behavior. We consider Loyalty programs as…

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