Mobile

Twitter removes more than 170,000 accounts linked to Beijing-backed propaganda campaign – Marketing Article

(Reuters) — Twitter on Thursday said it removed more than 170,000 accounts tied to a Beijing-backed influence operation that deceptively spread messages favorable to the Chinese government, including about the coronavirus. The company suspended a core network of 23,750 highly active accounts, as well as a larger network of about 150,000 “amplifier” accounts used to boost the core accounts’ content. Twitter, along with researchers who analyzed the accounts, said the network was largely an echo chamber of fake accounts without…

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Customers Seek Experiences That Enhance Their Current State, Design Accordingly – Marketing Article

In a world of distraction, listeners make the best experience and engagement architects. In a mobile-first world, experiences must be reimagined for the small screen. The best experiences will break the fourth wall of digital to deliver real human-to-human engagement. Like software, mobile has eaten the world. But mobile is more than a next-generation platform. Mobile is a powerful unifier. It has evolved into a digital hub for humanity, business and society. It brings us together while connecting us to…

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Disney’s streaming chief Kevin Mayer leaves to become TikTok CEO – Marketing Article

(Reuters) — Walt Disney’s top streaming executive, Kevin Mayer, will leave the entertainment and theme park giant to become CEO of TikTok, the popular video app owned by China’s ByteDance, the companies said on Monday. Mayer led the successful launch of the Disney+ streaming service in November, but in February he was passed over for the role of Disney’s new CEO. Mayer’s appointment will be effective June 1, when he will also become chief operating officer of ByteDance, the Chinese…

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Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again – Marketing Article

30-second summary: Finance, health, and high-tech are the most keen on planning agile marketing transformation 38% respondents mentioned that internal silos were a top challenge for delivering great CX Customer experience influenced customers more than it would have 2 years back 50% consumers would switch brands or spend less due to a CX that lacked personalization There’s a huge, yes huge gap in the engagement and send out rates clearly indicating that businesses lost out on opportunities to capture their…

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Facebook launches Messenger Rooms, group calls for up to 50 people with no time limit – Marketing Article

As a part of its effort to address the social paradigms emerging from the ongoing coronavirus pandemic, Facebook today announced new features heading to Messenger, Portal, Facebook Live, Instagram, and Facebook Dating that aim to make it easier to connect with close friends, followers, and significant others. Perhaps the most notable is Messenger Rooms, which creates joinable group video calls on Facebook and Facebook Messenger. Hosts can invite anyone to join — even if they don’t have a Facebook account…

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Effective mobile advertising strategies for 2020 – Mobile Marketing Article

30-second summary: With the entire global COVID-19 pandemic that has brought the world to its feet and forced everyone inside their homes, mobile marketing is going to take a very different turn. As per earlier estimates, mobile advertising was going to make up for a whopping 75% of all digital ad spending by 2022. Considering the new alterations, the best thing to do would be to understand the fabric of it and work to implement mobile advertising strategies for your own business.…

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Gain visibility with Google’s unified mobile search – Mobile Marketing Article

30-second summary: Consumers visit an average of 14 different channels before they decide whether to make a purchase. To make this more complicated, mobile ecommerce sales are expected to account for 54% of all ecommerce sales by 2021. Shoppers searching on mobile will be served both the Google Search results and products relevant to that search, organically. These aren’t ads, just a single unified search of both Google and available products. To determine which products are relevant for a given…

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iPhone, iPad, and Mac users report video calling issues during pandemic – Marketing Article

Apple’s iChat and FaceTime pioneered simple video calling across desktop and portable devices, but recent updates to the iPad, iPhone, and Mac operating systems have created video connectivity problems, according to a growing mass of user reports. Two issues have popped up in the latest iOS/iPadOS and macOS software releases, inhibiting some users’ ability to make or successfully complete video calls during the COVID-19 pandemic. For iPad and iPhone users, the problem is isolated to Apple’s FaceTime video calling software, which…

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How COVID-19 is Affecting Google My Business – B2B Marketing Article

With the coronavirus (COVID-19) pandemic, businesses all over the world are seeing the impacts of this crisis, whether they have more business than they can handle (e.g., grocery stores) or customers have stopped coming in altogether.  Unfortunately, even some of the larger companies that help small businesses get the word out to their customers about business changes are seeing the effects of the coronavirus too.  I’m talking about Google.  Currently, Google My Business has halted a few of its regular…

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