Mobile

Google can ban your apps from Play Store: Part 2 – Growth Bug – Mobile Marketing Article

I wrote part 1 about 4 years ago and till date it has garnered some 100k views making it one of the most popular story on Growthbug. I must have received emails from over 100 founders over 4 years asking for help when their apps got banned by Google Play Store. This clearly makes it one of the sought after topics and issue faced by the developers worldwide. In 4 years, Play Store has updated its developers’ policies several times…

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Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency – Marketing Article

In our roundup of this week’s martech news, we highlight: Zendesk has acquired Smooch to enable more support messaging via social media. Google has updated mobile SERP design to show website names and icons. LinkedIn has added a new Ads tab on Pages for increased ad transparency. Top stories in marketing technology this week: Zendesk has acquired Smooch to enable more support messaging via social media What it is Zendesk, the customer support platform, has acquired Smooch, an omnichannel messaging…

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Capture Modes Debut in Adobe Scan as Sharing in Acrobat Soars – Mobile Marketing Article

Acrobat is more mobile than ever If 30 million Adobe Scan downloads sounds like a lot (and it is!), try to wrap your head around 500 million downloads. Acrobat Reader mobile has been downloaded more than half a billion times – that’s more downloads than the number of people who live in North America! Since Acrobat Reader mobile is built by Adobe, it works seamlessly with Adobe Scan and is packed with the essential PDF tools you need to be as productive on-the-go…

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Adobe Expands Premiere Rush to Android Devices – Mobile Marketing Article

Today, we’re excited to announce that Premiere Rush, the first all-in-one cross-device video editing app, is now available for select Android phones. Available for download through the Google Play Store and Samsung Galaxy Store, Android users can now capture, edit, and share online videos to their favorite social platforms easier and faster than ever. Which devices are now compatible? Premiere Rush is now available on Samsung Galaxy S10/10+, S9/9+, Note9, Note8, S10e, Google Pixel 3/3XL, 2/2XL, and OnePlus 6T. Compatibility…

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Benefits, stats, examples Search Engine Watch – Mobile Marketing Article

The last couple of years have made a few things very clear. If you have a business online, you need to make it your business to be mobile-first. Second, your mobile experience needs to be smooth and frictionless if you want it to translate into dollars. Lastly, smartphone users are super fickle and despite downloading over 113 billion apps in 2018, users still regularly use only about 9 apps per day. So, you need to be on mobile. You need to be awesome on…

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Google pulls TikTok from Play Store in India following government order – Marketing Article

Google has pulled popular video app TikTok from the Play Store in India following a local court’s direction, stoking fear among some activists that this could set a dangerous precedent. Apple, which has also been ordered by the government to pull the app from its app store (App Store), plans to comply with the order later this week, a person familiar with the matter said. Google and Apple declined to comment. TikTok, which has amassed over 120 million monthly active…

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How to optimize paid search ads for phone calls – Mobile Marketing Article

There have been an abundance of hand-wringing articles published that wonder if the era of the phone call is over, not to mention speculation that millennials would give up the option to make a phone call altogether if it meant unlimited data. But actually, the rise of direct dialing through voice assistants and click to call buttons for mobile search means that calls are now totally intertwined with online activity. Calling versus buying online is no longer an either/or proposition.…

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