Mobile Search

The Basics of Mobile Advertising: A Primer for Those New to the Game – Mobile Marketing Article

Advertisers need to meet consumers where they are. Considering the average US adult spent 3 hours and 35 minutes a day on mobile in 2018 according to eMarketer – that place is mobile. But with so many channels, platforms, and options, it can be hard for anyone but the most savvy of marketers to know where to start. We wanted to create a resource for those with basic questions about the mobile advertising landscape and the need to plan effective…

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Google Ads 2019: What to look out for – Mobile Marketing Article

2018 was an eventful year for Google Ads. We saw a number of big changes and improvements including: A re-branding – Google Ads was re-branded from Google AdWords and according to Google this is more encompassing and makes it easier for businesses to advertise across their platforms. New interface – according to Google is faster and easier to use than the previous interface and includes more features to reach your advertising goals. However, 2019 is promising to be an even…

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Mobile search and video in 2019: How visible are you? – Mobile Marketing Article

Here at Search Engine Watch we know that video content is a great way to achieve and maintain visibility online, as well as being a successful means for providing engaging content for followers and prospective customers. A quick look at our Twitter feed is testament to that. Last month I argued that YouTube channels could – and should – be optimized in much the same way as our videos and websites. And Ann Smarty’s 5 YouTube optimization tips to improve…

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