Mobile Optimization

6 Digital Transformation Tactics to Improve Mobile Conversion in 2019 – Mobile Marketing Article

That’s why Magento, Hi Conversion, PayPal, and Lima Consulting (along with a dozen or so other systems integrators), joined together with the Magento Community to form the Mobile Optimization Initiative. Working together, we can close the gap between the time that people spend on e-commerce devices versus the sales rendered on mobile devices. Solving this problem will take a multidisciplinary approach, an ecosystem of technology partners, and a community of Magento and e-commerce experts. As part of the initiative, we…

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Crafting a Content Centered Mobile App Experience That Users Will Love – Mobile Marketing Article

Let’s take a minute to talk about the mobile experience. We know that mobile usage is growing faster than ever. Current statistics tell us that 80% of Internet users own a smartphone, and they’re using them often. But, how often they’re using them isn’t nearly as important as how they’re using them, and right now it’s all about apps. The average mobile user spends about 90% of their usage time on apps. That adds up to lots of minutes, even…

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5 Actionable UX Tips for Mobile Sites – Mobile Marketing Article

In addition to guest posting on the UpCity blog, Colibri Digital Marketing is featured as one of the Top Digital Marketing Agencies in San Francisco. Check out their profile here. UX (User Experience) has shifted radically over the past 18 months, largely spurred by the rise in mobile traffic which has now surmounted desktop as the primary means of contact. The needs and purposes of mobile visitors, and their expectations of a site, are meaningfully distinct from their desktop counterparts, but many sites are still failing…

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Mobile Optimization Tips for Digital Marketers – Mobile Marketing Article

Every good marketer knows that one of the key elements to success is making it as easy as possible for your audience to consume and share information. Part of creating ease of use is keeping in mind where and how your audience is spending their time. What degree of success do you think a marketer would have if they were to plaster flyers at every Red Robin around the country, when the vast majority of their customers eat at In-N-Out…

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