Mobile Optimization

Crafting a Content Centered Mobile App Experience That Users Will Love – Mobile Marketing Article

Let’s take a minute to talk about the mobile experience. We know that mobile usage is growing faster than ever. Current statistics tell us that 80% of Internet users own a smartphone, and they’re using them often. But, how often they’re using them isn’t nearly as important as how they’re using them, and right now it’s all about apps. The average mobile user spends about 90% of their usage time on apps. That adds up to lots of minutes, even…

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5 Actionable UX Tips for Mobile Sites – Mobile Marketing Article

In addition to guest posting on the UpCity blog, Colibri Digital Marketing is featured as one of the Top Digital Marketing Agencies in San Francisco. Check out their profile here. UX (User Experience) has shifted radically over the past 18 months, largely spurred by the rise in mobile traffic which has now surmounted desktop as the primary means of contact. The needs and purposes of mobile visitors, and their expectations of a site, are meaningfully distinct from their desktop counterparts, but many sites are still failing…

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