Mobile Marketing

How You Can Deliver Personalization With Your Loyalty Program – Mobile Marketing Article

Loyalty programs are a great tool for any company. They will make it easier for you to create loyalty amongst your customer base, making people more likely to choose your services. It will also allow you to generate data about your users, so you can craft a better experience in the future. However, the biggest benefits can be achieved when customers feel engaged with your loyalty program. One of the best ways to do this is by creating a more…

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An Organic Marketing Platform for Your Enterprise MarTech Stack » Martech Zone – Mobile Marketing Article

We are in the age of information overload. With today’s constant stream of data, even the savviest digital marketer can feel overwhelmed. You don’t need the answer to every question — you just need the key to unlocking value in your campaigns and programs. You need service that’s personalized, accessible and efficient. Introducing New Ways to Explore and Share Insights and Opportunities in Conductor Searchlight  Conductor is unveiling a new suite of features for our Conductor Searchlight platform. The platform…

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Text Messaging Software for Construction Companies Can Streamline Your Project – Mobile Marketing Article

Communication and organization can be major obstacles to the smooth running of construction projects. Text messaging software allows project teams communicate with and organize their workers easier, which increases efficiency of their projects and avoids costly delays. The following are just six of the ways your construction project can benefit from text messaging software: Team Communication Text messaging software for construction companies lets you send work orders, new tasks, and other details directly to on-site teams. This is useful when…

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Helping to Improve the World Through Marketing – Mobile Marketing Article

Chy started his career in marketing analytics at EA. He later transitioned into mobile user acquisition, helping large consumer brands like WB and Turo run mobile app marketing campaigns. Chy is now helping grow the mobile business at Grammarly, overseeing mobile acquisition for the Grammarly Keyboard apps. Learn more from his Mobile Hero profile. Something I look for when exploring new career opportunities is how a company impacts the world. Yes, very millennial of me to have aspirations of changing…

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How to optimise your marketing campaign for niche interests – Mobile Marketing Article

by Will Corry on February 15, 2020 in Business, Digital Marketing, Ecommerce, Latest News, Lead Article, Marketing, Mobile/Tablet, News you can use, Nuggets, Small Business, Startups A great product is not one that’s loved by everyone. You have a target audience, a customer persona and a niche that your product/service belongs to.  However, this doesn’t mean you can’t burst out of your bubble and target a completely new audience and appeal to someone new. It would be foolish to miss…

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Meditation app Headspace attracts $93m fundraise, plans further international growth – Mobile Marketing Article

Headspace, the global meditation and mindfulness app, has secured a $93 million investment as part of its Series C round. The round was led by blisce/, with participation from Waverley Capital, Times Bridge and existing investors The Chernin Group, Spectrum Equity and Advancit Capital. One of the first meditation apps in the world, Headspace now boasts more than 60 million users in 190 countries, over two million paid subscribers and more than 600 corporate customers through Headspace for work. The…

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Retail sales growth ‘modest’ in January as consumers stayed strong – Mobile Marketing Article

Dive Brief: Retail trade sales in January​ were up 0.1%, according to figures released Friday by the U.S. Commerce Department. ​Total domestic retail sales (including autos and fuel) ticked up 0.3%  to $529.8 billion in the period.  Retail trade sales were up 4% year over year, according to the report. Total sales for December were revised down, with estimates now showing 0.2% growth. Year over year, department store sales fell 3.9%, electronics sales fell 2.9%, a category made up of sporting goods,…

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A comprehensive guide to the Japanese ecommerce market – Mobile Marketing Article

30-second summary: Sophola is a Japanese-based consultancy focused on helping global companies enter the Japanese market. Sophola’s free guide, Cracking the Japanese Market, provides an overview of Japan’s current ecommerce ecosystem. Japan is the world’s fourth largest ecommerce market, representing $122 billion in 2018. Three platforms—Rakuten, Amazon and Yahoo! Shopping account for over one-third of all online retail transactions, comprising nearly 100 million users. Since Japanese consumers are extremely loyal to their shopping platform of choice, these platforms are a…

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Upland Localytics Study Reveals Why Consumers Fall in Love with a Brand – Mobile Marketing Article

Consumers have more choices than ever before. When it comes to the brands they choose to engage and buy from, what are the characteristics that are most important? What helps differentiate one brand over another? And, what are the intangible elements that make consumers become loyal, and truly love a brand?  

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