Mobile Marketing

8 Best Practices To Follow » Martech Zone – Mobile Marketing Article

Competition is heating up on the platform though, and brands are looking to get the most out of their Instagram ad campaigns. One method brands are using to gauge engagement, and brand value is getting more likes. We are going to be talking about strategies that can improve the number of likes you can get for your ads on your brand account. Get more likes for Instagram ads Likes are critical to the success of any campaign on Instagram. It…

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Marketing Farmers Markets with Texts – Mobile Marketing Article

8,600 markets are currently registered with the USDA, which is up from just under 2,000 in 1994.  Marketing farmers markets will help each one of them blossom into a vibrant community: think getting great seasonal produce while running into neighborhood friends and meeting the actual people that grow your food. A text message campaign is a great way to promote your farmers market. Emails currently languish at a 15-25% open rate while text messages average a 98% open rate within…

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What you need to know about the new iOS 13: iPad Changes & Dark Mode – Mobile Marketing Article

The iOS 13 release, announced last month, came with a lot of exciting changes. The list of the new changes is fairly long, that is why we have created a series of 4 weekly blogs, that over the next month will give you an overview of the main changes, their impact on user experience, the implications for marketers and some early adoption stats.

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Authentic Brands, B.Riley bid $271M for Barneys – Mobile Marketing Article

Dive Brief: Authentic Brands Group (ABG) has teamed with financial firm B. Riley to buy Barneys’ assets for approximately $271.4 million in cash, according to a filing with the United States Bankruptcy Court in the Southern District of New York.   The so-called stalking horse bid precludes the scheduled auction later this month unless a higher bid comes in. Bids are due Oct. 22, and if any qualify, an auction will be held Oct. 24. A group led by entrepreneur Sam…

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“I Have an Idea for an App” – Mobile Marketing Article

You might arrive at some point in your life when you think: “I really need to start doing something meaningful, I don’t want to have the current job all my life. I don’t want to work for a boss, I want to be the boss by myself!”  And you start considering what you should do. You read about tons of startups and think of ideas for your own business. You watch those startups grow and more often fail, you do…

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Career Growth Tips from Tobias Börner @LOVOO – Mobile Marketing Article

Tobias Börner is the CMO and co-founder of LOVOO, the largest German-speaking dating app by downloads. Lovoo changes how people meet through innovative location-based algorithms and an app radar feature that helps people find successful matches.  Recently, we caught up with Tobias to discuss his experience founding LOVOO and what insights he can offer to mobile app marketers. Tell us a bit about LOVOO. I’m currently the CMO and co-founder of LOVOO. We started LOVOO, a mobile first dating app,…

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Top Mobile App Development Trends to Watch for in 2020 – Marketing Article

Technology is growing and advancing at a rapid rate. Things that we never thought would exist are now part of our daily lives. From the invention of the home computer, the smart phone, and now the rise of AI machines, technology is evolving exponentially. One of the areas of tech that is growing the fastest is mobile technology. Over 80% of Americans own a smartphone as of February 2019 and the world of technology has improved with the growth in…

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The Big Data behind Lab Cave’s ad mediation – Mobile Marketing Article

At Lab Cave we familiarized ourselves with the big data paradigm years ago, when we started building an analytics system for our mobile games. The system incorporates powerful data processing capabilities that are highly adaptable in order to address the need of our analytics, monetization and design departments. It allows us to collect and store our games’ data, that we later analyze in order to improve their performance. The constant collection and analysis of data has paved the way towards…

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When will 3D, 360-degree, and VR revolutionize social video ads? – Mobile Marketing Article

Spend on social video ads such as for Facebook and Instagram will rocket to $12.48 billion next year, and these platforms are often at the forefront of communication innovation. There are, however, some cutting-edge technologies in social video ads – like 3D, 360-degree video, and virtual reality – that have yet to appear widely in social media advertising. These new technologies will enable brands to provide audiences with the opportunity to explore and interact with images, objects, and videos in…

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Google Ads Changes Frequency Caps – Mobile Marketing Article

Paid marketing, such as Google Ads and Apple Search Ads, is a tool that can enhance an app’s conversions and organic rankings. Every paid install can help an app gain 1.5 more organic installs, so paid acquisition helps apps even when the paid campaign ends. Google has adjusted how it delivers repeat ads, which may impact app developers using Google Ads to supplement their App Store Optimization. What’s Changing? Google is using machine learning to manage how frequently ads are…

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