Mobile Marketing

How to increase revenue without increasing spend – Mobile Marketing Article

30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better efficiency from your existing media budget. You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. CallTrackingMetrics, an SaaS provider…

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SMS Marketing with QR Codes – Mobile Marketing Article

June 11, 2020 Text Message Marketing Advice With the continued increase of usage of QR codes in the United States, we’ve been getting a lot of questions about how to incorporate QR codes into an SMS marketing campaign. Below should provide you and your business all you need to not only learn about QR codes, but how to integrate them into your SMS marketing campaign.   What Is a QR Code? A QR code (Quick Response code) is…

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Virtual Conferencing in 3-Dimensions » Martech Zone – Mobile Marketing Article

Meeting remotely just became more personal with a platform called VirBELA. Unlike video conferencing apps like Facetime, Zoom, Messenger, Microsoft Teams, Google Meet, this one really is different. VirBELA puts you in a game-like 3-D campus environment where you meet by virtually walking around talking to each other, conversing the same way that you would if you were together in the physical rather than the virtual world. Unlike environments of adventure games or Second Life, the virtual world provided by…

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10 Great Examples Of Mobile Marketing Campaigns – Mobile Marketing Article

10 Jun 10 Great Examples Of Mobile Marketing Campaigns Posted at 11:17h in Mobile App Marketing Articles by Christina Talley Technology has become an elemental resource in people’s daily lives, a fact that has generated a changing customer, as well as the dialogue between brand and customer. In fact, in order not to lose the line of communication, companies act, not only focused on digital marketing, now mobile marketing has become a priority. To start, you can learn from great…

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What Is SMS Marketing, and Why Does Your Business Need It? – Mobile Marketing Article

SMS marketing has been around for well over a decade and is only growing as a marketing channel. This is because of several unique benefits and uses. Besides promoting your brand, text message marketing can help your customers and improve your internal messaging. This article will cover what SMS marketing is, how text message marketing works, and why businesses from a wide range of industries are taking advantage of this technology. What Is SMS Marketing? SMS marketing means using text…

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How the pandemic could fundamentally alter grocery store layouts – Mobile Marketing Article

Expanding e-commerce and turning stores into meal destinations were high on grocery executives’ to-do lists before the COVID-19 pandemic. Now they’ve shifted into warp speed, and that promises to fundamentally change the layout of stores in the future, according to one branding and design expert. Tom Custer, vice president with FRCH Nelson, which has worked with restaurants like Subway and KFC as well as grocers like Target and Kroger, sees more grocers adopting a hybrid store model that combines an…

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Leveraging Player Motivation Models to Increase App Engagement – Part 3 – Mobile Marketing Article

Paula Neves is a Product Manager at Square Enix and describes herself as a gamer turned psychologist turned marketer working in mobile free-to-play games. Prior to joining Square Enix based in Montreal, Paula was the Chief Mobile Officer at Gazeus Games in Rio de Janeiro, Brazil, where she headed up user acquisition and product management. Paula is a proud member of the UA Society and a frequent speaker at industry events and conferences, where she eagerly shares her knowledge and…

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Top 10 On-Demand TV Apps in the US for May 2020 – Mobile Marketing Article

The above chart shows the top 10 most downloaded on-demand tv apps for May 2020, in the App Store, Google Play Store, and both stores combined. The data is for the United States only.  YouTube was the most downloaded streaming app on the App Store and overall. And it has kept its place as number one for the past 3 months. Along with Netflix, Disney+, Hulu, and Amazon Prime Video, who also kept their place in the top 5. The…

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B2B content marketing decoded, top marketing technologies, and AI spotlight – Mobile Marketing Article

30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement 76% of marketers saw webinars as a good source to drive more leads Ebooks, whitepapers, and guides topped the content demand list, but there’s a twist Who’s most likely to demand more content? C-Suite executives vs Senior VPs The magic time window to reach a CEO was… read on to find out “Content &…

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