Mobile Marketing

RCS Messaging: Great Wolf Lodge – Mobile Marketing Article

May 29, 2020 RCS Business Messaging What is RCS Business Messaging? RCS stands for Rich Communication Services, and it’s a more robust and varied form of messaging than traditional SMS (Short Message Service) messaging. Where traditional texting is limited to 160 character messages delivered over a cellular network, RCS messaging like Chat offers features similar to what you’d see on Facebook Messenger, iMessage, and WhatsApp into one platform. This new protocol allows for video chats, interactive media, and…

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The incredible shrinking department store – Mobile Marketing Article

Department stores are dropping like flies. By interrupting whatever comeback plans they had — and each has been in repair mode in some way or another — the COVID-19 pandemic has pushed most if not all department stores to take drastic measures in recent weeks. Neiman Marcus (which also runs Bergdorf Goodman), J.C. Penney and Stage Stores have all filed Chapter 11. Lord & Taylor is reportedly preparing to liquidate stores once they’re allowed to open back up. Macy’s is exploring…

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AdInMo secures funds to boost in-game mobile ads – Mobile Marketing Article

AdInMo, the programmatic ad company specialising on video games, has just secured a $500k investment to scale its platform. The funding round was led by UK investment start-up Techstart Ventures. AdInMo’s platform specialises on non-intrusive ads in mobile games. It provides tools for game developers to integrate display ads into their games while considering the gaming environment. These placements take the form of billboards in racing games or backgrounds in puzzle games. Advertisers can target audiences across a range of…

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Cardlytics’ spend report shows consumer spending beginning to recover – Mobile Marketing Article

30-second summary: To address the uncertainty around consumer spending in the age of COVID-19, ClickZ hosted a Peer Network webinar with Michael Akkerman, the Chief Product & Strategy Leader at Cardlytics. Through their ad platform, Cardlytics has visibility into half of all card swipes in the continental US. This gives the company a complete view into more than $3 trillion in consumer spending each year and is the basis for their State of Spend report. Weekly monitoring revealed spending from…

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Leveraging Player Motivation Models to Increase App Engagement – Part 1 – Mobile Marketing Article

Paula Neves is a Product Manager at Square Enix and describes herself as a gamer turned psychologist turned marketer working in mobile free-to-play games. Prior to joining Square Enix based in Montreal, Paula was the Chief Mobile Officer at Gazeus Games in Rio de Janeiro, Brazil, where she headed up user acquisition and product management. Paula is a proud member of the UA Society and a frequent speaker at industry events and conferences, where she eagerly shares her knowledge and…

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Remarkable Advantages And Risky Disadvantages – Mobile Marketing Article

23 May Mobile Marketing: Remarkable Advantages And Risky Disadvantages Posted at 15:53h in Uncategorized by Christina Talley There is no doubt about the rise of mobile marketing worldwide. Currently, the penetration of mobile devices is no less than 53%, which makes clear the vast possibilities of mobile marketing.  Mobile marketing is a new way to reach customers, and most interestingly, our eyes have not yet become insensitive to this form of advertising as it is so well known. We know it…

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TJX, Ross weather the storm in Q1 – Mobile Marketing Article

Off-pricers TJX and Ross held on to many advantages in the first quarter despite challenges wrought by the pandemic. Unsurprisingly, with stores shuttered most of the period, there were declines.​ TJX said net sales fell to $4.4 billion from $9.3 billion a year ago. Ross net sales fell to $1.8 billion from $3.8 billion in the prior year. Neither reported store comps due to mass closures in the period, but Wells Fargo Senior Analyst Ike Boruchow estimates comps fell 55% at each.…

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I Canceled My Expensive Website Reporting and Analysis Tools for Diib » Martech Zone – Mobile Marketing Article

With the lost revenue associated with COVID-19, I really had to re-evaluate the products that I was using to research, monitor, report, and optimize my sites and those of my clients. I was spending several hundred dollars per month with quite a few tools to do this. As well, each of the tools had tons of reports and options – but I had to comb through the data to find actionable advice that I could use to optimize the sites.…

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Create Interactive Experiences with In-App Messages in Workflows – Mobile Marketing Article

Which brand experience would you prefer? When a brand serves you products and services based on your interests, browsing and shopping history, or location, or do you prefer generic offers that are not tailored to your needs and preferences or may not be relevant to you? The answer is obvious; we expect brands to personalize their communications to deliver real-time messages that matter to us. However, delivering personalized experiences might sound challenging and time-consuming. But that notion is a thing of the past! Our behaviorally-triggered campaign builder, Workflows, enables you to automate the delivery of personalized messages based on your… This is only a snippet of a Mobile Marketing…

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