With just 2 sleeps (yes we count in sleeps) until Santa descends the chimney, I think we’re all wondering the same thing… are we on the naughty or nice list? In all seriousness though, this got us thinking. What can a business do to ensure their customers put them on the nice list, not just for Christmas but for Christmas and beyond? After all, the probability of selling to an existing customer is 60 – 70%, whilst the probability of…