Mobile Marketing Articles

Mobile Marketing Articles

Welcome to our Mobile Marketing Articles Section, we update our mobile marketing articles every 5 hours.

Retail group urges antitrust scrutiny of Amazon, Google – Mobile Marketing Article

Dive Brief: A leading retail trade group that represents Walmart and Target is pushing federal antitrust regulators to take a hard look at digital behemoths, including Amazon and Google, and the power they wield over online retail. The Retail Industry Leaders Association (RILA) filed a letter with the Federal Trade Commission that took aim at the power of companies that control digital infrastructure. The group specifically noted the control Amazon and Google have over product search, which they argue “can…

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Social media ad spend to grow 26% in 2019 marking a slow-down – Mobile Marketing Article

Growth of social advertising spend appears to be slowing down reaching $17.9 billion globally during Q1 2019. Despite the figure marking a rise of 26.2%, it represents a slow-down in growth and roughly half compared to Q1 2018. According to the latest Global Advertising Trends report from WARC, which examined Facebook, Pinterest, Snap, Twitter, Tencent (WeChat/QQ), and Weibo figures, North America continues to be the largest market with $8 billion spent during Q1 2019. However, overall user growth continues to…

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Google expands App campaigns search inventory on iOS browsers – Mobile Marketing Article

Google has announced that App ads will appear on more iOS mobile web browser searches. Accordingly, campaign reports will also include installs and in-app conversion events from iOS browsers. There’s nothing app advertisers have to do to gain access to this new ad inventory. Active App campaigns will automatically get the modeled conversions in the “Conversions” column of their Google Ads reporting. Advertisers that rely on third-party tools, however, should be aware that these conversions won’t be available on those…

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new Instagram and App campaign placements – Mobile Marketing Article

Here is the latest Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space. Whether it’s news about video in App Store Optimization, User Acquisition or other ways video can be leveraged by developers and publishers. Subscribe to our newsletter to make sure you don’t miss any of our blog posts. Check out the previous editions here: Instagram to start putting ads within the Explore page – June 26 Instagram is adding an ad…

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IAB Tech Lab releases ‘nutrition label’ for digital ad transparency – Mobile Marketing Article

The Interactive Advertising Bureau’s Technology Lab is out with version 1.0 of its Data Transparency Standard for the digital ad industry, and is launching a related Data Transparency Standard Compliance Program and seal. Nine companies were “architects” of the transparency standard and compliance program: 3W.relevanC, Dstillery, Epsilon, Hearst Magazines, LiveRamp, Meredith, Neustar, Oracle Data Cloud and Pandora. They have also committed to a pilot period for the compliance program. The initiative includes a DataLabel.org web site for transparency in the…

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How to Bridge Online and Offline Shopping with Text Messaging – Mobile Marketing Article

It’s no secret that eCommerce has impacted consumer shopping habits. Brands must reach customers online now in order to stay competitive. That’s not to say brick-and-mortar shopping is dead. Brick-and-mortar stores actually continue to account for 90% of annual sales. Thus, retailers should focus on ways to bridge online and offline shopping to maximize their revenue. The following points will help you better understand how text messaging can assist your brand to achieve this goal. To bring the digital and…

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How to make your mobile app go viral (on a low budget)? – Mobile Marketing Article

Smartphones have become an extension of our body. Many people cannot live without them (me included). That’s why creating your own mobile app can be a great move. Instagram, Snapchat, Uber and WhatsApp are all great examples. The question is how to make your own app go viral? How can you attract 10 000, 100 000 or even 1 000 000 users on a low budget? There is no bullet-proof process but this one has the highest chance of success.…

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Finding the Best Talent: Thank You to Our Interviewers – Mobile Marketing Article

This month, the Liftoff Recruiting Team hosted an “Interviewer Appreciation Dinner” at our Palo Alto HQ to thank our staff for their contribution in H1’s hiring efforts. We were excited to have 35 Liftoffers across the company attend the dinner, including hiring managers, interviewers, and two of our co-founders, Mark Ellis and Harry Robertson.  We made the event special by hosting a formal sit-down dinner with a cozy, warm ambiance. Each table setting was accompanied by a special thank you…

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Google Ad Inventory for iOS App Campaigns Increases – Mobile Marketing Article

Google is set to roll out new updates for Google Ads that will impact how apps are discovered in web searches. What makes this interesting is that it’s designed for iOS apps, rather than Google Play apps. The company will be able to access Google Search inventory on the Safari browser for iOS, a move intended to improve traffic and impressions from searches on iOS devices. This could change how iOS developers implement their paid campaign strategies. What’s Changing? Previously,…

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Paysafe’s Rapid Transfer expands into US in partnership with Skrill USA – Mobile Marketing Article

Online bank transfer solution offered across Europe is now available to US merchants and consumers through Skrill digital wallet Montreal, Quebec. 27th June 2019 – Leading global payments provider Paysafe Group (Paysafe) today announced a partnership with Skrill USA, Inc., a digital payments leader headquartered in Miami, Florida. The deal sees Paysafe’s Rapid Transfer, an online banking payments service available in 18 European countries, launch in the US market through the Skrill digital wallet. Using Paysafe’s Rapid Transfer identity and…

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