Mobile Marketing Articles

Mobile Marketing Articles

Welcome to our Mobile Marketing Articles Section, we update our mobile marketing articles every 5 hours.

How Citi Commercial Cards is using conversational AI to improve CX – Mobile Marketing Article

30-second summary: Citi recently engaged with Interactions, a provider of intelligent virtual assistants (IVAs) to implement a pilot program that utilizes a virtual agent with the goal of improving CX in their Commercial Cards division. Citi’s commercial clients were receptive to utilizing technology that reduced the need for card holders to speak with a representative for routine issues that could be effectively addressed digitally. A cross functional team at Citi evaluated AI chatbot provider, Interactions. Citi’s product, technology, operations and…

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The Mobile Trends You Need to Know for 2020 – Mobile Marketing Article

Editor’s note: An abridged version of this blog post first appeared on CMO.com. The CMO of yesterday — a creative, brand-driven executive — is on the verge of extinction. The role has evolved (and will continue to evolve) dramatically, requiring the CMOs of the next decade to be data-driven and ready to experiment and innovate. Indeed, today’s CMOs who run successful campaigns, like Burger King’s Fernando Machado, look more like heads of innovation than traditional brand marketers. This change has…

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A 4-Point Plan to Transform Your B2B Customers into Brand Evangelists » Martech Zone – Mobile Marketing Article

If you were spending an evening in a city you’d never visited before and had two restaurant recommendations, one from the hotel concierge and one from a friend, you’d probably follow your friend’s advice. We generally find the opinions of people we know and like more credible than a stranger’s recommendation — it’s just human nature.  That’s also why business-to-consumer (B2C) brands invest in influencer campaigns — friendly recommendations are an incredibly powerful advertising tool. It works that way in the…

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App Samurai | 8 Native Advertising That Will Convert You – Mobile Marketing Article

25 Feb 8 Native Advertising That Will Convert You Posted at 14:58h in Mobile App Analytics Articles by Brittney Ihrig Over 40% of American adults think online ads seem to be aggressively following them. Close to 47% of internet users are now using ad blockers because they think there are too many ads online, according to GlobalWebIndex. According to research, the average person is exposed to over 1700 ads monthly. Websites are abundant in pop-ups, banner ads, full-page subscription boxes,…

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Feeling sheepish about talking to your customers? – Mobile Marketing Article

We’re just going to come out and say it… customer comms aren’t as simple as they used to be. As I type [21st February 2020], the search term ‘how to talk to your customers’ has over 1.38 billion hits on Google. So, when did we get so bad at talking to our customers? Well, a few years ago something changed. As technology developed, so did the number of communication channels. As customer attitudes towards data sharing changed, so did their…

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BorderX Lab reports traffic, customer growth amid coronavirus outbreak – Mobile Marketing Article

Dive Brief: BorderX Lab, an e-commerce platform behind the Beyond app, has seen “increased web traffic and new user sign-ups as Chinese consumers are turning to e-commerce to buy luxury goods and essentials” following the COVID-19 outbreak, according to information sent to Retail Dive. The company did not comment regarding the percentage increase of traffic and new customers.  About 12 million global Chinese shoppers use BorderX Lab’s Beyond app, which uses artificial intelligence and recommendations to drive consumer purchases, the…

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Adjust launches Control Center to manage mobile ads more effectively – Mobile Marketing Article

Adjust, the mobile measurement and fraud prevention company, just launched its new Control Center to help advertisers manage their mobile ads more effectively. Control Center will be part of the Adjust Automate suite. As marketers are predicted to spend a whopping $286 billion in mobile ad spend in 2020, the new product aims to simplify what is otherwise a complicated process. According to Adjust, 81% of marketers previously said their company planned to increase its marketing or ad automation budgets this year.…

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13 influential marketing technology leaders – Mobile Marketing Article

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Scott Brinker, Tamara McCleary, Ann Lewnes, Des Cahill, Stephanie Buscemi, Tony Ralph and David Encizo, amongst those named in the list. Katrina Lake, Werner Vogels, Max Wessel, Jay Richman, Melanie Deziel and Erin Rowles also honored in the list. With February widely regarded as awards season in the…

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Apple App Store Adds New Categories – Mobile Marketing Article

The Apple App Store has adjusted several of its app categories for both the iOS and Mac stores. This shift could impact app rankings across the store as apps are shifted. Developers should be aware of these changes and how it might impact their App Store Optimization. New Categories  The new categories are: Developer Tools Graphics & Design The change in categories is a result of Apple enabling developers to distribute their apps across the iOS, iPadOS, macOS and tvOS…

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Liftoff Employee Spotlight: John Kelly, Recruiter – Mobile Marketing Article

John Kelly will celebrate two years with the Liftoff Recruiting team this upcoming March. When John is not busy recruiting new talent, you can find him exploring local breweries or increasing his heart rate by enjoying a run. How did you decide on recruiting as your career? In my previous career I was asked to represent the company I worked for at a career fair. As an employee who was not already part of the recruiting team, I found myself excited…

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