Mobile Marketing Articles

Mobile Marketing Articles

Welcome to our Mobile Marketing Articles Section, we update our mobile marketing articles every 5 hours.

Where To Host, Syndicate and Promote Your Podcast » Martech Zone – Mobile Marketing Article

Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over year from the 12% share in 2008 and I only see this number continue to grow. So have you decided to start your own podcast? Well, there are a few things to consider first – where you will host your podcast and where you…

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App Samurai | 4 Inspiring Mobile App Advertisements – Mobile Marketing Article

11 Oct 4 Inspiring Mobile App Advertisements: Tinder, Angry Birds and More Posted at 13:39h in Mobile Advertising Articles by Brittney Ihrig When it comes to mobile apps, addiction and benefit are two sides of the same coin. On one side, adults in the United States spend more than three hours a day on their phones according to Statista. As you can see from the chart above, smart phone usage is only increasing as the years go by. On another…

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Shared Short Codes for Text Message Marketing – Mobile Marketing Article

October 11, 2019 Video Lessons  In this blog article, we explain what shared short codes for text message marketing are. We look at why and for what kind of brands they are a good solution, and we discuss why they might not be a good solution for others.   What Are (Shared) Short Codes? Short codes are five to six-digit phone numbers that serve as a communication method for all kinds of brands and their customers. An example…

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Empower Your Customers to Create Their Own Best Experiences – Mobile Marketing Article

They say distance makes the heart grow fonder. While this saying has some serious clout in the love and friendship world, it’s true for the relationship between you and your customers too. Your customers are here to shop for the products and experiences they love and one of the easiest ways to disappoint them is through constant, irrelevant messaging or through making them all too familiar with your customer service call center. 

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Never too early to prepare for Black Friday – Mobile Marketing Article

We know, it’s unbelievably that time of year again, it’s coming up to Black Friday. The biggest and best sales period of the year, the sales phenomenon that sends everyone into a complete purchasing frenzy! And we have good reason to think that this year could be even bigger! Every year the Black Friday sales increase and get bigger and better, and in a quest to grab more sales, it seems that retailers launch their Black Friday sales a little…

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Best Ways to Communicate Effectively in the Workplace – Mobile Marketing Article

Any communication in the workplace should be clear, friendly, and easy to evaluate. This is true no matter who the intended audience is. Failing to communicate effectively can impact a business. In fact, in a survey of 1,000 IT businesses, more than 1 in 4 projects were unable to meet their deadlines. Why? Poor communication. This can happen in any industry. With the right knowledge, situations like that are entirely avoidable. How to Create Effective Communication in the Workplace Communication…

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Revenge of the small business website – Mobile Marketing Article

For several years, many SEOs have been proclaiming the end of small business (SMB) websites. The theory is that third party destinations (GMB, Facebook, Yelp, etc.) have taken over and SMB sites will rarely see consumer visits if at all. GMB now is so widely used and so complete, the argument goes, that consumers never need to visit the underlying SMB site. Recent investments and M&A. That description of consumer behavior is partly correct but not entirely. Websites continue to…

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ICO Fines Analysis | The SMS Works – Mobile Marketing Article

ICO Fines Analysis Fines top 23.5 million as ICO cracks down on Data breaches and spammers Since 2010, The Information Commissioner’s Office has handed out an eye-watering £23.5 million in fines to organisations found to have been breaking the rules on spamming or failing to look after consumer data. Before we dive and look at the fines data, just a quick recap. What is the Information Commissioners Office or ICO? The ICO website has a rather tortuous summary of what they…

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4 Tips for Making the Most of Limited Marketing Resources – Mobile Marketing Article

Prior to joining the mobile industry, Derrick worked at an ad-tech startup as a marketing manager, primarily managing email marketing. With mobile being a hyper fast growing channel, Derrick made the move to a mobile ad network startup, his first intro to the mobile space. Learn more from his Mobile Hero profile. Throughout my career, I have been very fortunate to work at different companies at varying stages of growth. In addition to marketing, I have had the chance to…

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NRF forecasts strong holiday season, despite tariffs – Mobile Marketing Article

Dive Brief: The National Retail Federation expects holiday retail sales to total between $727.9 billion and $730.7 billion this year, the retail trade association announced Thursday. That total would be an increase of 3.8% to 4.2% over 2018’s retail sales during November and December. “There is significant economic unease, but current economic data and the recent momentum of the economy show that we can expect a much stronger holiday season than last year,” NRF Chief Economist Jack Kleinhenz said in…

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