Mobile Marketing Articles

Mobile Marketing Articles

Welcome to our Mobile Marketing Articles Section, we update our mobile marketing articles every 5 hours.

Instagram Stories ad spend jumps 70% during third quarter of the year – Mobile Marketing Article

Advertising spending on Instagram Stories jumped nearly 70% over the last 12 months, and now accounts for 10% of overall brand spend of parent Facebook. In comparison, Facebook Stories only account for 0.3% of ad spend. That’s according to a new report from Socialbakers which examined Instagram and Facebook ad trends during Q3 2019. According to Yuval Ben-Itzhak, CEO, Socialbakers, the latest trends reveal that marketers are shifting their resources to social media channels to engage users more effectively. “The…

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How to Measure the ROI of Influencer Marketing Campaigns – Mobile Marketing Article

Whether or not you personally follow influencers, it’s undeniable that influencer marketing has become a cornerstone of many digital marketing strategies. Spend on influencer campaigns in the second quarter of 2019 topped $314M USD in the U.S. and Canada. Social media has transformed otherwise regular users into celebrities in their own right — with these influencers, both big and small, evoking trust in consumers through more authentic and approachable images. Instagram is a primary hotspot for influencer marketing. It seems…

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Three sure-fire ways to use machine learning for improved personalization – Mobile Marketing Article

30-second summary: With the global market as your target, getting personal maybe a little difficult task to achieve but you can enhance this with a personalization engine. In a recent PWC report it was observed that customer intelligence will be the most important predictor of revenue growth and profitability. Gartner’s “Magic Quadrant for Personalization Engines” 2019 report shows that personalization engine adoption is up 28% since 2016. The basis of demographic data is to have access to your customers’ distinctive behaviors and preferences and…

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PAXCON 2019 PAX – A Real World Disruptor – Mobile Marketing Article

PAX, a global leader in payment terminals, POS systems and kiosks, hosted its second annual PAXCON partner conference at the Sawgrass Marriott Resort in Ponte Vedra Beach this week. The event was attended by several hundred market leading ISVs, ISO’s, POS hardware resellers and systems integrators from the US, Canada, and the Caribbean. PAX and their vertical market partners delivered two full days of product announcements, market opportunities, and how to profit from their new technologies down the payment commerce…

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Consumers aren’t fully embracing virtual shopping tools this holiday season – Mobile Marketing Article

Dive Brief: Thirty percent of consumers will do all of their holiday shopping online, 45% will do half their shopping online and 4% will only shop in stores​, according to a recent Blue Fountain Media survey of 1,000 consumers.  Nearly half (45%) of consumers said that they will be using voice assistants, virtual shopping tools and chatbots for their holiday shopping this year.  Regarding companies’ use of consumer data, nearly 70% of shoppers said if they knew “for sure” their personal…

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Combine Chatbots with SMS for a Great User Experience – Mobile Marketing Article

While the whole world nowadays seems like it’s building a new generation experience through chatbots, the truth is that we are just at the starting line of a snail-paced revolution. Chatbots are regarded as the future, with Mordor Intelligence projecting the market to reach $7,591.82 million by 2024, with 34.75% CAGR over the five years from 2019 – 2024. However, they are not the overnight paradigm shift that some believe they’d be for a single reason: They are difficult to…

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App Store Connect: Holiday Shutdown 2019 – Mobile Marketing Article

Apple has announced the App Store Connect Holiday Schedule. During this time, App Store Connect will not accept any new apps or updates, so as to give Apple’s team time off to enjoy the holidays. Developers will want to keep this time frame in mind and plan their releases around it. App Store Holiday Shutdown The Holiday Shutdown is a week around the end of the year where App Store Connect stops accepting new apps and updates. Developers will still…

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Making it Personal in Telco Mobile Marketing—The 4 Stages of Personalization – Mobile Marketing Article

Personalization is one of the greatest mechanisms to grow and retain telco customers. From interactions that keep them informed of their data usage, to cross-sell offers for 2-play and 3-play discounts and features, customers want personal, relevant experiences in real-time. 

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Language-learning app Duolingo hits $1.5bn valuation after latest fundraise – Mobile Marketing Article

Duolingo, the language-learning app and platform, has closed a $30 million Series F round from CapitalG, Alphabet’s growth equity investment fund. This brings the company’s total funding to $138 million and values the tech startup at $1.5 billion. With 30 million monthly active learners, Duolingo is the most downloaded education app in the world. Since its last funding round in July 2017, the company has grown revenue via its paid subscription offering, Duolingo Plus, and is now also the top-grossing education…

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Retailers are competing with banks for top spots in credit card search rankings – Mobile Marketing Article

30-second summary: Adthena ranks SEM performance for companies across the credit card search landscape. Each brand’s Search Intelligence Scores were calculated by averaging three categories of SEM success including market leadership, search excellence, and brand ownership.  Bank of America top search results with a composite score of 94. U.S. retailer Kroger, ties with American Express and Chase for 2nd spot on their list. Major Credit card issuers struggle as U.S. Bank, Wells Fargo and Discover miss out on the top…

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