Mobile Marketing: App Indexing & Search

New app rating formula headed to Google Play will favor newer reviews – Mobile Marketing Article

Google is increasing the weight of more recent app reviews when calculating an app’s average Play store rating. The announcement came Wednesday at the company’s annual I/O developer conference. The refreshed ratings will be rolling out to the public beginning in August. Freshness will matter more. The idea of weighting more recent ratings is based on giving more credence to the most current version of an app. What good are ratings from three versions ago if your app has undergone a…

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Back to Basics: App optimization and Firebase indexation – Mobile Marketing Article

Let’s just set the record – app indexation and app optimization are two different things. OK, maybe not totally different so let me summarize what they each do: App store optimization (ASO) – The process of improving the visibility of an app within the app store. Firebase app indexation (FAI) – The process of making the content on your app available within Google’s search listings. Considering the mobile-first consumer trends across the majority of industries, and a booming number of…

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