Mobile Heroes

A Practical Guide to Running a Successful Influencer Program – Mobile Marketing Article

Natasha began her career as a UX design consultant for Telco giant BT. Following deregulation, Natasha joined Fidelity-backed COLT Telecom to launch Broadband services. As Marketing Director of Yahoo! Search Marketing Europe, Natasha led the small business channel across twelve countries, spearheading a $40MM incremental pipeline. She also held senior roles in Canada with notable global brands Aviva Insurance group and Financeit, a Goldman Sachs FinTech disruptor. Now as VP of Growth at Clover Inc, a Toronto-based Social Networking mobile…

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2019 Liftoff Mobile Heroes Year in Review – Mobile Marketing Article

As we close out the decade, we want to take a moment to celebrate our Mobile Heroes and their achievements. Here are our favorite Mobile Hero highlights of the year.  20 New Mobile Heroes This year we welcomed 20 new Mobile Heroes to the family. Mobile Heroes is a truly global program with 9 new heroes based in North America, 6 in Europe and 5 in Asia.  Congratulations to Margarita Vasilevskaya, Rose Agozzino, Morry Mitrani, Andreas Naumann, Gessica Bicego, Hana…

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4 Strategies to Simplify Your App Marketing Efforts and Improve Results – Mobile Marketing Article

After starting his career as a UX designer, Mikhail joined Joom, at the time an early-stage e-commerce startup. Mikhail initially played multiple roles, greatly broadened his knowledge of the business. Mikhail now focuses on fraud protection and managing external partners, regularly monitoring campaigns for fraud and analyzing the performance of affiliates. Learn more from his Mobile Hero profile. In a variety of fields, years of prior experience are essential for future success. In the digital advertising industry it’s a different…

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4 Tips for Making the Most of Limited Marketing Resources – Mobile Marketing Article

Prior to joining the mobile industry, Derrick worked at an ad-tech startup as a marketing manager, primarily managing email marketing. With mobile being a hyper fast growing channel, Derrick made the move to a mobile ad network startup, his first intro to the mobile space. Learn more from his Mobile Hero profile. Throughout my career, I have been very fortunate to work at different companies at varying stages of growth. In addition to marketing, I have had the chance to…

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Practical Advice on Building a Successful Digital Marketing Program – Mobile Marketing Article

Vishal started his career in the world of finance. After realizing that finance wasn’t his passion, Vishal transitioned into the digital agency space, eventually starting his own agency in Atlanta. He later moved to the Bay Area to pursue his passion for tech startups, landing in his current role at Credit Karma as a Growth Marketing Manager. Learn more from his Mobile Hero profile. So you just landed the job of your dreams. You will be leading the digital marketing program…

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