Mobile Heroes

Leveraging Player Motivation Models to Increase App Engagement – Part 3 – Mobile Marketing Article

Paula Neves is a Product Manager at Square Enix and describes herself as a gamer turned psychologist turned marketer working in mobile free-to-play games. Prior to joining Square Enix based in Montreal, Paula was the Chief Mobile Officer at Gazeus Games in Rio de Janeiro, Brazil, where she headed up user acquisition and product management. Paula is a proud member of the UA Society and a frequent speaker at industry events and conferences, where she eagerly shares her knowledge and…

Read More

Leveraging Player Motivation Models to Increase App Engagement – Part 1 – Mobile Marketing Article

Paula Neves is a Product Manager at Square Enix and describes herself as a gamer turned psychologist turned marketer working in mobile free-to-play games. Prior to joining Square Enix based in Montreal, Paula was the Chief Mobile Officer at Gazeus Games in Rio de Janeiro, Brazil, where she headed up user acquisition and product management. Paula is a proud member of the UA Society and a frequent speaker at industry events and conferences, where she eagerly shares her knowledge and…

Read More

How Making Consumer Insights a Cornerstone of your Strategy Makes You a Better Marketer – Mobile Marketing Article

Scott Kepnach has been working in mobile growth since 2006, starting at Universal Music Group then moving on to top gaming companies Glu and Zynga. Scott’s experience includes managing teams of up to 20+, and working at early-stage start-ups including SwiftKey (acquired by Microsoft) and Drivemode (acquired by Honda). After 14 years working in mobile growth, Scott is currently leading marketing and partnerships at Latin America’s largest on-demand delivery platform, Rappi. Learn more from his Mobile Hero profile.Read Scott’s blog…

Read More

5 Tips for Finding Pockets of Performance Outside the Top Mobile Media Channels – Mobile Marketing Article

Melissa started her mobile marketing career in 2012 after completing her MBA and working at a private equity firm focused on direct carrier billing for subscription ringtones, wallpapers, games, and other products. Melissa then ventured deeper into the mobile gaming industry at Electronic Arts, where she managed media strategy and acquisition for several world-class mobile gaming titles. Next, she transitioned beyond games into real estate, which brought her to her current role as the Marketing Director at realtor.com®, where she…

Read More

Helping to Improve the World Through Marketing – Mobile Marketing Article

Chy started his career in marketing analytics at EA. He later transitioned into mobile user acquisition, helping large consumer brands like WB and Turo run mobile app marketing campaigns. Chy is now helping grow the mobile business at Grammarly, overseeing mobile acquisition for the Grammarly Keyboard apps. Learn more from his Mobile Hero profile. Something I look for when exploring new career opportunities is how a company impacts the world. Yes, very millennial of me to have aspirations of changing…

Read More

7 Tips for Implementing an LTV Model to Scale Your App – Mobile Marketing Article

Noga is the Head of UA and Growth at Playstudios, one of the largest social casino games developers in the world. Over the past 5 years, Noga led growth for the Playstudio’s most successful mobile game “POP! Slots”, taking it into the top 10 charts of the worldwide casino category. Noga has 8 years of experience in Digital Marketing and Growth Hacking for several gaming companies, with a proven track record of yielding a significant ROI while managing large budgets.…

Read More

A Practical Guide to Running a Successful Influencer Program – Mobile Marketing Article

Natasha began her career as a UX design consultant for Telco giant BT. Following deregulation, Natasha joined Fidelity-backed COLT Telecom to launch Broadband services. As Marketing Director of Yahoo! Search Marketing Europe, Natasha led the small business channel across twelve countries, spearheading a $40MM incremental pipeline. She also held senior roles in Canada with notable global brands Aviva Insurance group and Financeit, a Goldman Sachs FinTech disruptor. Now as VP of Growth at Clover Inc, a Toronto-based Social Networking mobile…

Read More

2019 Liftoff Mobile Heroes Year in Review – Mobile Marketing Article

As we close out the decade, we want to take a moment to celebrate our Mobile Heroes and their achievements. Here are our favorite Mobile Hero highlights of the year.  20 New Mobile Heroes This year we welcomed 20 new Mobile Heroes to the family. Mobile Heroes is a truly global program with 9 new heroes based in North America, 6 in Europe and 5 in Asia.  Congratulations to Margarita Vasilevskaya, Rose Agozzino, Morry Mitrani, Andreas Naumann, Gessica Bicego, Hana…

Read More

4 Strategies to Simplify Your App Marketing Efforts and Improve Results – Mobile Marketing Article

After starting his career as a UX designer, Mikhail joined Joom, at the time an early-stage e-commerce startup. Mikhail initially played multiple roles, greatly broadened his knowledge of the business. Mikhail now focuses on fraud protection and managing external partners, regularly monitoring campaigns for fraud and analyzing the performance of affiliates. Learn more from his Mobile Hero profile. In a variety of fields, years of prior experience are essential for future success. In the digital advertising industry it’s a different…

Read More

4 Tips for Making the Most of Limited Marketing Resources – Mobile Marketing Article

Prior to joining the mobile industry, Derrick worked at an ad-tech startup as a marketing manager, primarily managing email marketing. With mobile being a hyper fast growing channel, Derrick made the move to a mobile ad network startup, his first intro to the mobile space. Learn more from his Mobile Hero profile. Throughout my career, I have been very fortunate to work at different companies at varying stages of growth. In addition to marketing, I have had the chance to…

Read More