Mobile Growth

Product, Partnerships, Performance: Learnings from Mobile Growth Jakarta with Tokopedia, OVO, Gojek, Gramedia Digital Nusantara, and Branch! – Mobile Marketing Article

The exponential growth of the Indonesian internet economy has placed the country in the top ranks for number of internet users in the world. Recent research conducted by the Association of Internet Service Providers in Indonesia (APJII) estimated the number to be 171.17 million individuals at the start of 2019. This population has increasingly made mobile its way of life — by 2022, the number of smartphone users is expected to increase by two-thirds compared to 2013. Ecommerce has particularly…

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Decoding Mobile Growth in Southeast Asia with Google, Income, Unilever, Fave, and StashAway. – Mobile Marketing Article

It’s no surprise that as Southeast Asia is experiencing rapid growth in Internet usage, mobile is at the center. Consisting of Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, Southeast Asia is a culturally-diverse region with nearly 400 million active internet users. The recent Google-Temasek report predicts Southeast Asia’s internet economy will be worth nearly $240 billion by 2025 — $40 billion more than what was previously predicted. Powered by the most engaged mobile internet users in the world, industries…

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Announcing Branch’s 2019 Mobile Growth Handbook 🎉 – Mobile Marketing Article

Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketing teams drive mobile growth in our increasingly cross-platform world. This year, we’re excited to feature examples from some of the world’s leading mobile brands including: Yelp, Dropbox, Venmo, Verizon, Braze, Adobe, Amazon Web Services, Smule, AppFollow, Microsoft, and more! Mobile Growth Was More Challenging Than Ever in 2018 In 2018, companies…

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Key Takeaways from the 2019 Collision Conference – Mobile Marketing Article

Collision is North America’s fastest growing tech conference, which made the booming tech hub of Toronto a fitting home for it this year. Known as one of the most innovative, multicultural cities in the world, Toronto’s first Collision brought together digital experts, marketers, scholars, start-ups, VCs, and even a few celebrities to discuss and celebrate technology. At Branch, we empower teams with technology and tools to unify fragmented user experiences and siloed data for a more cohesive mobile ecosystem. Based…

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How to Drive Installs from Facebook Advertising – Mobile Marketing Article

Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly active users as of Q4 2018. For marketers and product managers, Facebook represents one of the world’s largest pools of potential app users primed for acquisition. Even more compelling? The population of Facebook app users shows no sign of slowing down: The app was among the top 5 most downloaded…

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