Mobile Growth

What are the Best Mobile Ad Formats? – Mobile Marketing Article

More and more consumers are spending time on mobile devices instead of their desktops. In fact, 58% of all site visits occur on mobile, and that number is projected to keep growing. And with the number of smartphone users worldwide expected to grow to 3.8 billion by 2021, mobile marketers are presented with a unique opportunity to capitalize on this trend and drive app growth. However, choosing the right mobile ad formats to ensure campaigns have the largest reach and…

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How ZAFUL Drove a 210% Increase in Email Marketing Revenue – Mobile Marketing Article

According to Fluent, about 3 in 5 consumers check their email on mobile — and 75% of consumers indicate they use their smartphones most often to check email. While email marketing remains an effective channel for reaching users, it’s also an underutilized channel for driving app acquisition and engagement. ZAFUL, an online shop for trendy and affordable fast fashion apparel, knew the business value potential of email marketing — as well as the importance of creating seamless experiences across digital…

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How to Measure the ROI of Influencer Marketing Campaigns – Mobile Marketing Article

Whether or not you personally follow influencers, it’s undeniable that influencer marketing has become a cornerstone of many digital marketing strategies. Spend on influencer campaigns in the second quarter of 2019 topped $314M USD in the U.S. and Canada. Social media has transformed otherwise regular users into celebrities in their own right — with these influencers, both big and small, evoking trust in consumers through more authentic and approachable images. Instagram is a primary hotspot for influencer marketing. It seems…

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Product, Partnerships, Performance: Learnings from Mobile Growth Jakarta with Tokopedia, OVO, Gojek, Gramedia Digital Nusantara, and Branch! – Mobile Marketing Article

The exponential growth of the Indonesian internet economy has placed the country in the top ranks for number of internet users in the world. Recent research conducted by the Association of Internet Service Providers in Indonesia (APJII) estimated the number to be 171.17 million individuals at the start of 2019. This population has increasingly made mobile its way of life — by 2022, the number of smartphone users is expected to increase by two-thirds compared to 2013. Ecommerce has particularly…

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Decoding Mobile Growth in Southeast Asia with Google, Income, Unilever, Fave, and StashAway. – Mobile Marketing Article

It’s no surprise that as Southeast Asia is experiencing rapid growth in Internet usage, mobile is at the center. Consisting of Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, Southeast Asia is a culturally-diverse region with nearly 400 million active internet users. The recent Google-Temasek report predicts Southeast Asia’s internet economy will be worth nearly $240 billion by 2025 — $40 billion more than what was previously predicted. Powered by the most engaged mobile internet users in the world, industries…

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Announcing Branch’s 2019 Mobile Growth Handbook 🎉 – Mobile Marketing Article

Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketing teams drive mobile growth in our increasingly cross-platform world. This year, we’re excited to feature examples from some of the world’s leading mobile brands including: Yelp, Dropbox, Venmo, Verizon, Braze, Adobe, Amazon Web Services, Smule, AppFollow, Microsoft, and more! Mobile Growth Was More Challenging Than Ever in 2018 In 2018, companies…

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Key Takeaways from the 2019 Collision Conference – Mobile Marketing Article

Collision is North America’s fastest growing tech conference, which made the booming tech hub of Toronto a fitting home for it this year. Known as one of the most innovative, multicultural cities in the world, Toronto’s first Collision brought together digital experts, marketers, scholars, start-ups, VCs, and even a few celebrities to discuss and celebrate technology. At Branch, we empower teams with technology and tools to unify fragmented user experiences and siloed data for a more cohesive mobile ecosystem. Based…

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How to Drive Installs from Facebook Advertising – Mobile Marketing Article

Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly active users as of Q4 2018. For marketers and product managers, Facebook represents one of the world’s largest pools of potential app users primed for acquisition. Even more compelling? The population of Facebook app users shows no sign of slowing down: The app was among the top 5 most downloaded…

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Mobile App Retargeting: Benefits and Best Practices | The Branch Blog – Mobile Marketing Article

Many mobile users, myself included, download an app as a result of a specific offer, need, or use case. But after that first open, 1 in 5 users forget about that app entirely. To prevent this churn – and make sure users return to apps and convert – mobile marketers and product managers have to create effective strategies for retargeting those app users. Let’s set the stage with a definition. What is Mobile App Retargeting? Mobile app retargeting refers to…

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The Basics of Mobile Advertising: A Primer for Those New to the Game – Mobile Marketing Article

Advertisers need to meet consumers where they are. Considering the average US adult spent 3 hours and 35 minutes a day on mobile in 2018 according to eMarketer – that place is mobile. But with so many channels, platforms, and options, it can be hard for anyone but the most savvy of marketers to know where to start. We wanted to create a resource for those with basic questions about the mobile advertising landscape and the need to plan effective…

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