Mobile Growth Tips

How Personal Finance and Banking Apps Upped Their Mobile Game During COVID — and How You Can Do the Same – Mobile Marketing Article

English Branch provides the leading mobile linking platform, with solutions that unify user experience and measurement across different devices, platforms, and channels. This is only a snippet of a Mobile Marketing Article written by Johanna Lazar Source link

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2020 App Store Optimization Checklist – Mobile Marketing Article

App Store Optimization (ASO) is often about making small changes to your app page, which could have a noticeable impact on your app’s search ranking and visibility in the stores.   In order to help app owners, ASO specialists, and mobile marketers effectively optimize their app page in the App Store or Google Play, we at AppFollow have created an extensive ASO checklist. We have also given tips on how to make the most of each item on the list. If…

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What are the Best Mobile Ad Formats? – Mobile Marketing Article

More and more consumers are spending time on mobile devices instead of their desktops. In fact, 58% of all site visits occur on mobile, and that number is projected to keep growing. And with the number of smartphone users worldwide expected to grow to 3.8 billion by 2021, mobile marketers are presented with a unique opportunity to capitalize on this trend and drive app growth. However, choosing the right mobile ad formats to ensure campaigns have the largest reach and…

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Announcing Branch’s 2019 Mobile Growth Handbook 🎉 – Mobile Marketing Article

Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketing teams drive mobile growth in our increasingly cross-platform world. This year, we’re excited to feature examples from some of the world’s leading mobile brands including: Yelp, Dropbox, Venmo, Verizon, Braze, Adobe, Amazon Web Services, Smule, AppFollow, Microsoft, and more! Mobile Growth Was More Challenging Than Ever in 2018 In 2018, companies…

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Key Takeaways from the 2019 Collision Conference – Mobile Marketing Article

Collision is North America’s fastest growing tech conference, which made the booming tech hub of Toronto a fitting home for it this year. Known as one of the most innovative, multicultural cities in the world, Toronto’s first Collision brought together digital experts, marketers, scholars, start-ups, VCs, and even a few celebrities to discuss and celebrate technology. At Branch, we empower teams with technology and tools to unify fragmented user experiences and siloed data for a more cohesive mobile ecosystem. Based…

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How to Drive Installs from Facebook Advertising – Mobile Marketing Article

Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly active users as of Q4 2018. For marketers and product managers, Facebook represents one of the world’s largest pools of potential app users primed for acquisition. Even more compelling? The population of Facebook app users shows no sign of slowing down: The app was among the top 5 most downloaded…

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