Mobile Commerce

Customer Intent Has Changed. Have You? – Mobile Marketing Article

With mobile capabilities in hand, consumer interest can shift to intent almost immediately. November 7, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. In the past, brands were nowhere near customers when their journey transitioned from interest to intent. Maybe my dad became interested in a pair of great new golf shoes he saw in a magazine, but he didn’t intend to buy them until he saw a buddy wear them on the course. It might…

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How to Improve Your Mobile Commerce Strategy in 10 Steps [Infographic] – Mobile Marketing Article

Mobile commerce is one of the fastest growing consumer shopping trends at the moment, brought by the explosion in smartphone sales over the last few years. Recent research shows that m-commerce is going to continue strong growth in the future and retail businesses who have already developed a long-term mobile commerce strategy have profited from this trend the most. As mobile becomes the main channel for most people to do their shopping, retailers big and small need to tap into…

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