Mobile App Marketing News

App Profits Grew in 2019 – Mobile Marketing Article

As the app economy continues to grow, overall app profits consistently increase. Apple recently announced record App Store revenue from 2019’s holiday season, clearly indicating a growth in app profits for the company. Developers wanting to make the most of the growing app economy will need App Store Optimization to compete for the largest cuts of the profit. App Profit Growth Apple recently announced that customers spent a record $1.42 billion on the App Store between Christmas Eve and New…

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Apple Updates App Web View Requirements – Mobile Marketing Article

Many apps rely on embedding or accessing web content, from shopping apps to social networking. These apps will need to update the API they use, as Apple has announced that all apps on the App Store must move from the UIWebView API to WKWebView. Developers that neglect to update their apps on time may find their apps rejected from the App Store, which could negatively impact their App Store Optimization. Web Views App Updates Apple’s recent announcement explains that apps…

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App Store Connect: Holiday Shutdown 2019 – Mobile Marketing Article

Apple has announced the App Store Connect Holiday Schedule. During this time, App Store Connect will not accept any new apps or updates, so as to give Apple’s team time off to enjoy the holidays. Developers will want to keep this time frame in mind and plan their releases around it. App Store Holiday Shutdown The Holiday Shutdown is a week around the end of the year where App Store Connect stops accepting new apps and updates. Developers will still…

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Google Fights Malicious Apps with App Defense Alliance – Mobile Marketing Article

Google has been pushing to ensure the apps available on the Google Play Store are safe from malware and adware. The company’s latest effort is a partnership with security firms in what they call the App Defense Alliance. This initiative designed to identify and remove apps with hidden adware, subscription scams and more, so developers should ensure that their apps are secure or risk removal. App Defense Alliance The App Defense Alliance is a collaboration between Google and cybersecurity firms…

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Google Play Points and ASO – Mobile Marketing Article

Google recently announced that Google Play Points, a rewards system that offers points for every purchase a user makes, will be made available in the United States. The reward system, which has already seen success in Japan and Korea, is designed to encourage purchases on the Google Play Store. Developers offering rewards through Google Play Points can utilize it as part of their App Store Optimization to further drive downloads. Play Points Google Play Points are earned by users when…

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Google Ads Changes Frequency Caps – Mobile Marketing Article

Paid marketing, such as Google Ads and Apple Search Ads, is a tool that can enhance an app’s conversions and organic rankings. Every paid install can help an app gain 1.5 more organic installs, so paid acquisition helps apps even when the paid campaign ends. Google has adjusted how it delivers repeat ads, which may impact app developers using Google Ads to supplement their App Store Optimization. What’s Changing? Google is using machine learning to manage how frequently ads are…

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Upcoming Google Play Store Changes in Version 17.0.11 – Mobile Marketing Article

Google has begun rolling out the latest version of the Google Play Store, version 17.0.11. This update includes design changes that app developers will want to keep in mind for both their app and developer pages, as it may impact their App Store Optimization. Toggle Dark Theme Android 10 and higher devices have an optional dark theme, similar to Apple’s dark mode. The dark theme designed to improve visibility in low-light environments and for those sensitive to bright lights. It…

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iOS 13 Launches: What App Developers Should Know – Mobile Marketing Article

After months of buildup, beta tests and preparation, Apple has launched iOS 13. The latest version of its operating system brings new features and functionality to the iPhone, which developers should take into consideration for their apps and App Store Optimization. New Features Many of the new iOS 13 features have been advertised and well-known for some time, while others have received less press. These updates include: In addition to those, iOS 13 will now provide additional information about how…

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Google Play Review Process: How Long Will You Wait? – Mobile Marketing Article

Google Play has been adjusting its app review process, requiring some apps to take more time for a thorough review before approval. This can impact the timing of an app or update going live, so developers should keep it in mind when pushing out updates for functionality or App Store Optimization. What’s Changing In August, app developers began reporting an unexpected three-day wait time for their apps to be approved. Google’s notification stated that “for certain developer accounts, we’ll take…

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Apple Announces App Store Guideline Updates in Advance of iOS 13 – Mobile Marketing Article

Apple has announced several changes to the App Store Guidelines in advance of the upcoming iOS 13 rollout. While developers will be able to submit their iOS 13 and watchOS 6 apps to the App Store, they’ll want to keep these guidelines in mind for their apps to be approved. Sign in with Apple “Sign in with Apple” is designed as a useful way to let users sign into accounts on a wide range of apps and websites from a…

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