Mobile App Marketing News

Google Ads Changes Frequency Caps – Mobile Marketing Article

Paid marketing, such as Google Ads and Apple Search Ads, is a tool that can enhance an app’s conversions and organic rankings. Every paid install can help an app gain 1.5 more organic installs, so paid acquisition helps apps even when the paid campaign ends. Google has adjusted how it delivers repeat ads, which may impact app developers using Google Ads to supplement their App Store Optimization. What’s Changing? Google is using machine learning to manage how frequently ads are…

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iOS 13 Launches: What App Developers Should Know – Mobile Marketing Article

After months of buildup, beta tests and preparation, Apple has launched iOS 13. The latest version of its operating system brings new features and functionality to the iPhone, which developers should take into consideration for their apps and App Store Optimization. New Features Many of the new iOS 13 features have been advertised and well-known for some time, while others have received less press. These updates include: In addition to those, iOS 13 will now provide additional information about how…

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Google Play Review Process: How Long Will You Wait? – Mobile Marketing Article

Google Play has been adjusting its app review process, requiring some apps to take more time for a thorough review before approval. This can impact the timing of an app or update going live, so developers should keep it in mind when pushing out updates for functionality or App Store Optimization. What’s Changing In August, app developers began reporting an unexpected three-day wait time for their apps to be approved. Google’s notification stated that “for certain developer accounts, we’ll take…

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Google Ad Inventory for iOS App Campaigns Increases – Mobile Marketing Article

Google is set to roll out new updates for Google Ads that will impact how apps are discovered in web searches. What makes this interesting is that it’s designed for iOS apps, rather than Google Play apps. The company will be able to access Google Search inventory on the Safari browser for iOS, a move intended to improve traffic and impressions from searches on iOS devices. This could change how iOS developers implement their paid campaign strategies. What’s Changing? Previously,…

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Google Play Restricts Apps for Marijuana, Alcohol and Tobacco – Mobile Marketing Article

Google Play continues its policy updates. Following the new rules for children’s apps and loot boxes, it is introducing restrictions on apps regarding the sale of marijuana, as well as ones that sell or glorify tobacco or alcohol products. With this change, many app developers may need to modify or reposition their apps and App Store Optimization to avoid removal. Policy Update The Google Play Developer Policy has been updated with several new additions or alterations. Specifically, the Restricted Content…

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Apple Launches iOS 12.3 – Gummicube – Mobile Marketing Article

The latest iOS update has launched, bringing several new features and enhancements to mobile devices. With the update to iOS 12.3, it’s important to look at what’s new, what’s changing and what app developers can utilize for their apps and App Store Optimization. What’s New iOS 12.3 provides a number of updates, starting with their TV app. This adds new sections for movies, Kids TV, sports and so on, as well as a new bottom bar. Apple is also including…

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App Store and Play Store Face Antitrust Inquiries – Mobile Marketing Article

While the Apple App Store and Google Play Store host apps from developers all over the world, the companies behind the stores may be giving their own apps extra attention. The stores are under investigation for allegedly favoring their own apps in their stores. Whether or not that is the case, app developers can utilize App Store Optimization to help even the playing field. Antitrust on the App Store Apple has been the subject of scrutiny for allegedly favoring its…

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