Mobile App Marketing News

Google Play Store Tests Gameplay Videos for Mobile Games – Mobile Marketing Article

Can mobile games benefit from user-made videos? The Google Play Store is testing a new feature that may help you find out. A new report from Android Police shows the early testing of a new feature on the Play Store. This integrates YouTube with mobile game Play Store listings to show user-made videos. As the test continues to roll out, it could have an impact on user conversions and App Store Optimization. Watch Others Play The new feature has started…

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Google Play Search Adds New Filters – Mobile Marketing Article

Google Play Search contributes to the majority of app discovery on the Play Store. Now, a new update to the Play Store can help refine the results with filters based on ratings, badges and more. With this change, developers should think about how their apps can be discovered and the impact on App Store Optimization. Google Play Search Update The new update to Google Play adds Play Store search filters that can refine results based on up to three different…

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Apple Search Ads Expands to Russia – Mobile Marketing Article

Apple Search Ads helps app developers reach interested users in searches while providing the potential to improve the organic search ranking for their apps. Search Ads are currently available in 59 countries and regions, but Apple announced the expansion of Search Ads to Russia, providing new opportunities for app marketing. Apple Search Ads Expansion Apple Search Ads expanded to new territories in 2018, where it added six new storefronts. This included Italy, Germany and Japan. The list of countries with…

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Apple Search Ads Update Hints at Expansion – Mobile Marketing Article

Apple Search Ads has helped app developers target keywords and audiences directly in the search results. Paid marketing through Search Ads has proven to be helpful not only for getting paid downloads, but also for increasing organic keyword rankings. Now it appears that Search Ads is expanding to outside the App Store, presenting new opportunities for app marketing. Search Ads Expansion Reports of a recent update to Apple’s Search Ads Campaign Management API indicate that ad inventory will be opening…

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Google Play Policy Update for Subscriptions and Location Tracking – Mobile Marketing Article

The Google Play policy has received new updates designed to protect users’ personal and financial information. The new policies include changes to subscription services and location access. Developers of apps requiring subscriptions or featuring location tracking should ensure they are fully compliant. Failure to do so could result in apps being rejected or removed from the Google Play Store. Subscription Apps Google Play’s first policy update includes more transparency for subscription apps. This policy is intended to combat “fleeceware” apps,…

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Google Play Store Adds New Teacher Approved Section – Mobile Marketing Article

The Google Play Store received an update adding a new section for educational apps. This new section, called “Teacher Approved,” features apps that meet Google’s “Designed for Families” program requirements and have been reviewed by a panel of teachers. For developers of educational apps, this presents new opportunities for App Store Optimization. Teacher Approved Program Google Play’s Teacher Approved Program is an editorial program for educational apps. Approved apps will appear in a new section on Google Play, as well…

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Google Play App Developers Get Updates and Resources – Mobile Marketing Article

Google Play app developers have had concerns and questions regarding how the Play Store will respond to current events, and Google has answered. A new announcement from Google Play provides an update on app review times, user reviews, guidelines and more to help developers prepare their apps for the Play Store. Play Store Guidelines & Review Time One of the guidelines Google Play is updating involves app review and approval. In order to avoid spreading medical misinformation, Google Play is…

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Apple Extends Update Deadlines – Gummicube – Mobile Marketing Article

App Store Optimization requires consistently updating an app for both app performance and keyword indexation. Oftentimes, it is necessary to update an app to comply with new store  guidelines. Apple recently announced a number of changes to the App Store Guidelines, although recently provided an extension to the deadline for updates. This gives developers extra time to ensure their apps are compliant and optimized. Deadline Extension According to Apple’s announcement, the company is pushing back the deadline for a range…

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App Store Adds 20 New Territories – Mobile Marketing Article

The App Store continues to expand across the world, with the announcement of 20 new countries. This increases the total number of countries the App Store is available in from 155 to 175, providing opportunities for app developers to reach new markets. Apple’s Announcement In an announcement from Apple, both emailed to developers and posted on the Developers Blog, the company stated that App Store support for 20 new countries will be added soon. Developers can make sure their apps…

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Google Play Developer Console Notes Extended Review Times – Mobile Marketing Article

App developers logging on to the Google Play Developer Console received a notification alerting them to longer than average review times. App developers should take this delay into account when launching new apps or updates, as the review process can now take a week or longer. What’s Changing & What’s Impacted According to the Google Play Developer Console, app review times will take longer as a result of adjusted work schedules. The announcement states that reviews can now take “seven…

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