Mobile App Marketing Articles

App Samurai | Increase Your Visibility and Organic Installs with Keyword Enrichment – Mobile Marketing Article

23 Jan Increase Your Visibility and Organic Installs with Keyword Enrichment Posted at 07:48h in Mobile App Marketing Articles by Brittney Ihrig Keyword research is the initial step in the Search Engine Optimization (SEO) copywriting process as well as an essential part of app store optimization or any kind of optimization where you want to increase your ranking on a particular platform. Before you create your website material, you need to think of which search terms you wish to be…

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A Step-by-Step Guide To Detect Mobile Ad Fraud – Mobile Marketing Article

19 Dec A Step-by-Step Guide To Detect Mobile Ad Fraud According to the latest stats, mobile ad fraud is costing marketers an average of $50 million per day. According to Intercetpd, from 2018 – 2019, mobile ad fraud has seen a 13.2% YOY for Android and has experienced a rapid 17.3% YOY increase for iOS. Mobile ad fraud is diversifying with SDK spoofing rising, and lesser sophisticated forms, such as device farms decreasing. There are numerous types of ad fraud.…

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App Samurai | Engage Your Users with Playable Ads Like a Pro – Mobile Marketing Article

15 Nov Engage Your Users with Playable Ads Like a Pro Posted at 13:14h in Mobile App Marketing Articles by Brittney Ihrig Playable ads are certainly one of the most engaging ad formats. This interactive ad format enables mobile app ad advertisers to give a brief preview of their app before the potential user downloads it. You might be wondering “are playable ads really worth it?”. With the correct utilization of playable ads, and a proper understanding of the benefits…

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App Samurai | Which of the 3 Common Onboarding Methods is Best for Your App? – Mobile Marketing Article

07 Nov Which of the 3 Common Onboarding Methods is Best for Your App? Posted at 14:30h in Mobile App Marketing Articles by Brittney Ihrig Using a new app is like meeting someone for the first time. Your initial interactions could be awkward and confusing or there could be an instant connection. In both of these settings, first impressions are everything! Onboarding is one of the most critical phases of an app user’s journey, as it is that first point…

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App Samurai | 3 Mobile App Marketing Lessons From Kim Kardashian – Mobile Marketing Article

20 Sep 3 Mobile App Marketing Lessons From Kim Kardashian Kim Kardashian, is one of the most popular members of one of the most popular families in the world. With more than 147 million followers on Instagram, and millions more on other social media platforms, she is reportedly, one of the most prominent social media figures and frequently appears on Time’s magazine’s list of 100 most influential people. Contrastingly, Kim Kardashian’s and her sisters’ apps have been referred to as…

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The Rise of E-Grocery in MENA – Mobile Marketing Article

25 Jun The Rise of E-Grocery in MENA – Market Size & Statistics Recently, the MENA region has witnessed dynamic and fast-paced development across various sectors. Moreover, the e-commerce industry has especially been booming with the rapid transition to a digital world. This e-commerce industry boom is owing to not just the high internet and smartphone penetration rates (with some countries in the region being ranked the highest in the world), but it also due to the long time spent…

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Food & Delivery Apps Market Research 2019 – Mobile Marketing Article

21 May Food & Delivery Apps Market Research 2019 Market Size and Big 4 The food delivery apps grow and make it more attractive for time-starved consumers and generations millennial and Z. According to Allied Market Research, the market for delivery mobile apps to hit $16.6 in 2023. The market was valued at about $3.79 billion in 2017. The food delivery market segment is predicted to grow the fastest at 28% by 2023.   The food delivery services like GrubHub,…

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Mobile App Splash Screens: How To Get It Right? – Mobile Marketing Article

Do you know those simple screens without buttons which appear when an app is launched and disappear after a little while? Those are launch screens and represent another proof that every little detail counts when it comes to offering an amazing first impact for your users. It seems so hard to manage all the factors that influence a customer’s decision to continue with your application, but there are many opportunities to solve all these challenges. We are about to present…

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