Mobile App Analytics Articles

App Samurai | 2020 UA UPDATES EVERY MARKETER NEEDS TO KNOW – Mobile Marketing Article

14 Jan 2020 UA UPDATES EVERY MARKETER NEEDS TO KNOW Posted at 08:15h in Mobile App Analytics Articles by Brittney Ihrig Globally, it is anticipated that mobile ad expenditure will reach US $247.4 billion by the end of 2020. In the U.S. alone, it is forecasted to peak at $131.41 billion. Mobile conversion rates are still less than desktop but are increasing. Thus, whilst mobile is the fastest-growing channel in digital, it is key to understand the working mechanisms behind…

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A Step-by-Step Guide To Detect Mobile Ad Fraud – Mobile Marketing Article

19 Dec A Step-by-Step Guide To Detect Mobile Ad Fraud According to the latest stats, mobile ad fraud is costing marketers an average of $50 million per day. According to Intercetpd, from 2018 – 2019, mobile ad fraud has seen a 13.2% YOY for Android and has experienced a rapid 17.3% YOY increase for iOS. Mobile ad fraud is diversifying with SDK spoofing rising, and lesser sophisticated forms, such as device farms decreasing. There are numerous types of ad fraud.…

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App Samurai | How will Artificial Intelligence Affect Mobile Apps? – Mobile Marketing Article

28 Nov How will Artificial Intelligence Affect Mobile Apps? Artificial Intelligence is trending and many businesses and leading technology companies are not missing a beat. Apps can also benefit too. Mobile internet and data usage have become more popular than ever within the last decade. Mobile is the fastest-growing digital advertising channel. Thus, a convergence of the two will certainly offer opportunities to grow your business or app. We’ll look at what is artificial intelligence (AI) and how to use…

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App Samurai | How to A/B Test Creatives For Static and Video Ads – Mobile Marketing Article

28 Nov How to A/B Test Creatives For Static and Video Ads Posted at 13:40h in Mobile App Analytics Articles by Brittney Ihrig “It’s all about data these days. Leaders don’t want to make decisions unless they have evidence. That’s a good thing”. This sentiment from the Harvard Business Review illustrates why A/B testing is so popular in advertising and marketing. A/B testing is the more efficient, accessible and easy-to-measure form of experiment. A/B testing is actually over 100 years…

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