Mobile and Tablet Marketing

iOS Beta Testing and Live App Monitoring » Martech Zone – Mobile Marketing Article

Mobile application testing is a critical step in every mobile application deployment. While successful mobile applications have incredible engagement and provide immense value to consumers and businesses alike, a buggy mobile application isn’t just a disaster that you can easily fix. Deployment of a broken app or an app with poor usability will plummet adoption, skyrocket poor reviews… and then when you actually do fix the app, you’re behind the eightball. Within the Apple realm of application development, including iPhone,…

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What to Look Out for in Market Research in 2020 » Martech Zone – Mobile Marketing Article

What long ago seemed like the distant future has now arrived: The year 2020 is finally upon us. Science fiction authors, prominent scientists, and politicians have long predicted what the world would look like and, while we still may not have flying cars, human colonies on Mars, or tubular highways, the technological advancements of today are truly remarkable – and will only continue to expand. When it comes to market research, the technological innovations of the new decade bring with…

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Why Is Page Speed Is Critical? How to Test and Improve Yours » Martech Zone – Mobile Marketing Article

Most sites lose about half of their visitors due to slow page speed. In fact, the average desktop web page bounce rate is 42%, the average mobile web page bounce rate is 58%, and the average post-click landing page bounce rate ranges from 60 to 90%. Not flattering numbers by any means, especially considering mobile usage continues to grow and it’s getting harder by the day to attract and keep consumer attention. According to Google, the average page load time for…

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