Mobile Advertising

Join Adsider LIVE on May 21 to find out the latest insights into mobile marketing – Mobile Marketing Article

While app downloads have rocketed during the COVID-19 pandemic, it’s not the case for mobile advertising budgets – eCPMs have already dropped by 14.8%. Learn how to get the most out of the situation at Adsider LIVE, online programmatic conference coming on air from 9 AM to 6 PM (GMT) on May 21. All Business of Apps readers will get a 20% ticket discount with special promo code: Adsider4BusinessOfApps. Get your ticket here. During the 8-hour virtual event, you will…

Read More

Best Practices to Lift Your Ad Viewability Score – Mobile Marketing Article

If you measure ad impressions based on how many are displayed, you will know that doesn’t tell whether they have seen your ad. It happens when there’s banner blindness or when your ads are served below the folds. Fewer ad views relatively mean less engagement, which translates to lower brand awareness or lesser conversion. Imagine spending your precious dollars on placing the ads that no one sees. That is why you need to measure your ad campaign performance or results using…

Read More

Effective mobile advertising strategies for 2020 – Mobile Marketing Article

30-second summary: With the entire global COVID-19 pandemic that has brought the world to its feet and forced everyone inside their homes, mobile marketing is going to take a very different turn. As per earlier estimates, mobile advertising was going to make up for a whopping 75% of all digital ad spending by 2022. Considering the new alterations, the best thing to do would be to understand the fabric of it and work to implement mobile advertising strategies for your own business.…

Read More

Location-Based Mobile Advertising For Small Business – Mobile Marketing Article

Small businesses the world over are always finding ways to bring in more foot traffic to their brick-and-mortar stores. With the advent of location-based mobile advertising, small-to-medium businesses (SMBs) are now able to target potential customers who are within arms reach of their store accurately. If you are an SMB, and you’ve been struggling with your return on ad spend (ROAS) for your business, you need to start running location-based mobile advertising as soon as possible. Location-based advertising (LBA) market…

Read More

Ad Analysis: Fishdom to Cure Your Boredom – Mobile Marketing Article

With coronavirus, people have been stuck at home. The new normal is online work and school but even with that, there’s still a lot of spare time left. As a generation, we were already glued to our phones but when you are indoors literally 24/7 there is not much else to do anyway. So, entertainment and game apps are on the rise, naturally. As the interest in games are going up rapidly, some games are becoming more prominent than the…

Read More

Ad Analysis: Brain Out vs. Brain Test – Mobile Marketing Article

March 26, 2020 3 min read There’s a serious amount of competition going on in the ad world. Whether you are an app developer or a gamer, you probably have seen many apps that are so similar to each other they could be identical. Competition always exists and when one sees a trend is working well, they will want to hop on that train as well. So, it is important to be on the lookout for new ideas even if…

Read More

Hidden app malware attacks jumped 30% in 2019 – Mobile Marketing Article

Mobile devices aren’t safe from malicious attacks and a new report from McAfee finds that some apps are even hiding and attacking mobile user resources on mobile devices. According to the data, this particular threat increased by 30% in 2019 from 2018. Around 50% of all malicious activities were represented by hidden apps in 2019. The latest Mobile Threat Report 2020 also found that hackers use third-party logins and counterfeit gaming videos to target customers. Methods to attack customers last…

Read More

Social media based mobile shopping increases – Mobile Marketing Article

Around a quarter of (25%) consumers use their smartphones to research or shop online more than once a week, whilst 18% use their phones to make transactions multiple times a week – up 2% from 2019. That’s according to new research from Episerver which asked 4,000 consumers in the US, UK, Australia, Germany and Sweden about their shopping experiences. Smartphones are leading as the default devices for online product research and shopping with 58% of millennials and 49% of Gen…

Read More

Adjust launches Control Center to manage mobile ads more effectively – Mobile Marketing Article

Adjust, the mobile measurement and fraud prevention company, just launched its new Control Center to help advertisers manage their mobile ads more effectively. Control Center will be part of the Adjust Automate suite. As marketers are predicted to spend a whopping $286 billion in mobile ad spend in 2020, the new product aims to simplify what is otherwise a complicated process. According to Adjust, 81% of marketers previously said their company planned to increase its marketing or ad automation budgets this year.…

Read More

Twitter beats expectations with revenue and DAU growth – Mobile Marketing Article

It’s been a week of revenue announcements from all the top social and messaging platforms and Twitter is not one to be missed. And it’s been a great quarter for the micro-blogging platform indeed. The company posted Q4 2019 revenues of more than $1 billion beating analyst expectations. Net income for the quarter was $119 million and total revenues for 2019 reached $3.46 billion, representing a 14% increase year-on-year. The results are bolstered by strong user growth with daily active…

Read More