Mobile Advertising

The Big Data behind Lab Cave’s ad mediation – Mobile Marketing Article

At Lab Cave we familiarized ourselves with the big data paradigm years ago, when we started building an analytics system for our mobile games. The system incorporates powerful data processing capabilities that are highly adaptable in order to address the need of our analytics, monetization and design departments. It allows us to collect and store our games’ data, that we later analyze in order to improve their performance. The constant collection and analysis of data has paved the way towards…

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Kochava announces partnerships to expand attribution and targeting features for digital campaigns – Mobile Marketing Article

Mobile real-time data solutions provider, Kochava, has partnered with Cuebiq, the insights, and measurement company, to improve attribution for out-of-home (OHH) advertisers. Cuebiq provides location intelligence data, which Kochava will combine with its install data to provide better attribution. Through this partnership, app marketers will be able to tie app installs to OHH ad exposure by combining attribution with location and dwell time data. “By connecting the devices that physically passed a billboard within a specific time range, and comparing…

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What is Mobile Advertising and How Does it Work? – Mobile Marketing Article

Technology has evolved and so has the world of advertising. Mobile advertising is the buzzword of the day. It is definitely one of the most effective means to reach out to your potential customers. IAB’s internet advertising revenue report for the year 2018 states that “Advertising delivered on a mobile device now makes up 65.1% of total internet advertising revenues”. In a consumer world that’s always online, a good advertising campaign definitely needs to focus on its mobile phone using audience.…

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Social media ad spend to grow 26% in 2019 marking a slow-down – Mobile Marketing Article

Growth of social advertising spend appears to be slowing down reaching $17.9 billion globally during Q1 2019. Despite the figure marking a rise of 26.2%, it represents a slow-down in growth and roughly half compared to Q1 2018. According to the latest Global Advertising Trends report from WARC, which examined Facebook, Pinterest, Snap, Twitter, Tencent (WeChat/QQ), and Weibo figures, North America continues to be the largest market with $8 billion spent during Q1 2019. However, overall user growth continues to…

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Instagram most popular social commerce platform among UK shoppers – Mobile Marketing Article

Despite the popularity of social media platforms for product discovery, just one in six UK customers have previously made a purchase using a buy button on Facebook or the likes. According to a survey of 1,424 British consumers by OnBuy.com, the online marketplace, one third of shoppers are opposed to using social media to purchase items. Among the most popular platforms to make purchases, Instagram stood out with the majority of consumers (59%) open to making a purchase on the…

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Fashion and beauty brands lead social media shopping trend – Mobile Marketing Article

Roughly 14% of Britons have made a purchase through social media over the last 12 months, according to a survey by Awin, the affiliate network. The poll of 2,264 people found that fashion (49% of purchases) and beauty (32% of purchases) categories are quickly emerging as the most popular sectors for social media purchases. However, whilst half of respondents had seen an item on social media they chose to purchase it through other channels. This demonstrates that social media continues to…

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Q1 Updates – SearchAds.com – Mobile Action Blog – Mobile Marketing Article

April 23, 2019 2 min read Our SearchAds compliments the philosophy of our Mobile Action ASO products. We believe that every app should have the ability to be discovered. The first quarter of this year has brought with it some very exciting updates that you all will love. The updates make it easier for you to discover, bid and scale your Apple Search Ads campaigns than ever before. They include improvements on the user interface, automation and insights all based…

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WebRTC-based malvertising occurs predominantly through header bidding – Mobile Marketing Article

Security researchers have uncovered new malvertising attacks which occurred exclusively via ads served through programmatic exchanges and more specifically header bidding (87%). Ad security firm GeoEdge, which led the research, found WebRTC-based malvertising attacks using its behavioural analysis technology. WebRTC is an open source framework for web and mobile apps allowing for real-time communication in browsers and apps. It is distributed through cloud services such as Amazon AWS and Microsoft Azure. “WebRTC Malvertising highlights the industry’s migration to ad security…

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What Is a Demand-Side Platform (DSP) and How Does It Work? – Mobile Marketing Article

In the past, digital ads were bought and sold in a manual manner by real people; publishers and ad buyers. This method of buying digital ads was not only expensive and unreliable, but in some cases, advertisers were not able to buy enough ad inventories for specific ad campaigns. DSPs were made to make the buying and selling of ads inventories cheaper and more reliable, by programmatic bidding. What is A Demand-Side Platform (DSP)? A demand-side platform (DSP) is a…

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The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games – Mobile Marketing Article

The following is a guest contributed post from Gareth Noonan, General Manager, Americas at Smaato. When it comes to major sporting events like the Super Bowl and World Cup, inventory in sports apps is a hot commodity — and rightfully so. These apps represent an excellent way to reach engaged sports fans at contextually relevant moments. But if you’re an advertiser looking to make the most of these big-game moments, you should also think more broadly about your mobile in-app…

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