Mobile Advertising

DoubleVerify adds ad performance solution for real-time digital ad insights – Mobile Marketing Article

DoubleVerify, the advertising measurement platform, has launched a prediction ad solution to report ad performance based on real-time ad exposure. Called Authentic Performance, the solution analyses over 50 data points including viewable time, share of screen, video presentation, engagement data and audibility. “Authentic Performance® addresses a brand’s dilemma in performance measurement and actionability,” said Wayne Gattinella, CEO of DoubleVerify. “Current tools are either fast but simplistic – with metrics like viewability and click-through rate (CTR); or they’re sophisticated but slow –…

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Instagram Stories ad spend jumps 70% during third quarter of the year – Mobile Marketing Article

Advertising spending on Instagram Stories jumped nearly 70% over the last 12 months, and now accounts for 10% of overall brand spend of parent Facebook. In comparison, Facebook Stories only account for 0.3% of ad spend. That’s according to a new report from Socialbakers which examined Instagram and Facebook ad trends during Q3 2019. According to Yuval Ben-Itzhak, CEO, Socialbakers, the latest trends reveal that marketers are shifting their resources to social media channels to engage users more effectively. “The…

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An Inside Look At the Call of Duty: Mobile’s Ad Strategy – Mobile Marketing Article

Since its release on October 1st, Call of Duty: Mobile has become one of the most successful launches in the history of mobile games. The game rose to first place in both overall and games categories in as quick as 24 hours! Category Ranking of Call of Duty: Mobile in the U.S. Not to mention it has achieved all that although it wasn’t available in China, its native country. As it’s been one and a half months since the launch,…

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[New Feature] Top Creatives is Released! – Mobile Marketing Article

November 7, 2019 4 min read Competition in the ad world is fierce! Keeping up with the newest trends require constant analysis and iteration. Yet, analyzing millions of ads can be very tiring especially if you have a mobile game where the competition gets crazy! That’s precisely the reason we keep updating our Ad Intelligence product – to ease your pain in user acquisition and make it fun.  Knowing that ad intelligence plays a crucial role in the success of…

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Facebook is best for lead generation on social media – Mobile Marketing Article

In an effort to understand how marketers are using social platforms for lead generation, Social Media Today recently partnered with SharpSpring and surveyed 320 marketers on the State of Social Lead Generation. As social media usage intensifies, a growing number of marketers are using the channel and satisfaction with lead volume has improved from previous years. 38% of marketers said they were somewhat satisfied whilst 30% were somewhat dissatisfied. However, lead quality could be better with 30% of marketers rating it…

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The Big Data behind Lab Cave’s ad mediation – Mobile Marketing Article

At Lab Cave we familiarized ourselves with the big data paradigm years ago, when we started building an analytics system for our mobile games. The system incorporates powerful data processing capabilities that are highly adaptable in order to address the need of our analytics, monetization and design departments. It allows us to collect and store our games’ data, that we later analyze in order to improve their performance. The constant collection and analysis of data has paved the way towards…

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Kochava announces partnerships to expand attribution and targeting features for digital campaigns – Mobile Marketing Article

Mobile real-time data solutions provider, Kochava, has partnered with Cuebiq, the insights, and measurement company, to improve attribution for out-of-home (OHH) advertisers. Cuebiq provides location intelligence data, which Kochava will combine with its install data to provide better attribution. Through this partnership, app marketers will be able to tie app installs to OHH ad exposure by combining attribution with location and dwell time data. “By connecting the devices that physically passed a billboard within a specific time range, and comparing…

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What is Mobile Advertising and How Does it Work? – Mobile Marketing Article

Technology has evolved and so has the world of advertising. Mobile advertising is the buzzword of the day. It is definitely one of the most effective means to reach out to your potential customers. IAB’s internet advertising revenue report for the year 2018 states that “Advertising delivered on a mobile device now makes up 65.1% of total internet advertising revenues”. In a consumer world that’s always online, a good advertising campaign definitely needs to focus on its mobile phone using audience.…

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Social media ad spend to grow 26% in 2019 marking a slow-down – Mobile Marketing Article

Growth of social advertising spend appears to be slowing down reaching $17.9 billion globally during Q1 2019. Despite the figure marking a rise of 26.2%, it represents a slow-down in growth and roughly half compared to Q1 2018. According to the latest Global Advertising Trends report from WARC, which examined Facebook, Pinterest, Snap, Twitter, Tencent (WeChat/QQ), and Weibo figures, North America continues to be the largest market with $8 billion spent during Q1 2019. However, overall user growth continues to…

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Instagram most popular social commerce platform among UK shoppers – Mobile Marketing Article

Despite the popularity of social media platforms for product discovery, just one in six UK customers have previously made a purchase using a buy button on Facebook or the likes. According to a survey of 1,424 British consumers by OnBuy.com, the online marketplace, one third of shoppers are opposed to using social media to purchase items. Among the most popular platforms to make purchases, Instagram stood out with the majority of consumers (59%) open to making a purchase on the…

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