Mobile Advertising Articles

App Samurai | 11 Stats Proving that Native Video Advertising is Ace – Mobile Marketing Article

27 Dec 11 Stats Proving that Native Video Advertising is Ace Posted at 11:12h in Mobile Advertising Articles by Brittney Ihrig Probably you’ve heard about the hype over native advertising, and you want to jump on the growth bandwagon. But what exactly is native advertising and what is native video advertising? Well, saddle up, because we’re here to tell you exactly what is native advertising, what is native video advertising, and why it is king. In this article/ What is…

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A Step-by-Step Guide To Detect Mobile Ad Fraud – Mobile Marketing Article

19 Dec A Step-by-Step Guide To Detect Mobile Ad Fraud According to the latest stats, mobile ad fraud is costing marketers an average of $50 million per day. According to Intercetpd, from 2018 – 2019, mobile ad fraud has seen a 13.2% YOY for Android and has experienced a rapid 17.3% YOY increase for iOS. Mobile ad fraud is diversifying with SDK spoofing rising, and lesser sophisticated forms, such as device farms decreasing. There are numerous types of ad fraud.…

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App Samurai | The Pros and Cons of Responsive Design – Mobile Marketing Article

12 Dec The Pros and Cons of Responsive Design Posted at 10:30h in Mobile Advertising Articles by Brittney Ihrig Before building a website, it’s important to understand the implications that design choices will have down the line. Once the site is live it becomes much harder to change the site structure, so it’s crucial to make an informed decision at the outset about what type of website to build. There’s no one perfect solution; the choice about whether to build…

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App Samurai | How will Artificial Intelligence Affect Mobile Apps? – Mobile Marketing Article

28 Nov How will Artificial Intelligence Affect Mobile Apps? Artificial Intelligence is trending and many businesses and leading technology companies are not missing a beat. Apps can also benefit too. Mobile internet and data usage have become more popular than ever within the last decade. Mobile is the fastest-growing digital advertising channel. Thus, a convergence of the two will certainly offer opportunities to grow your business or app. We’ll look at what is artificial intelligence (AI) and how to use…

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App Samurai | Getting Rich with Rich Media Ads – Mobile Marketing Article

23 Oct Getting Rich with Rich Media Ads Posted at 11:33h in Mobile Advertising Articles by Brittney Ihrig Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content. While text ads sell with words, and display ads sell with pictures, rich media ads offer a variety of methods to capture your audience’s attention and retain them. A study from emarketer…

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App Samurai | 4 Inspiring Mobile App Advertisements – Mobile Marketing Article

11 Oct 4 Inspiring Mobile App Advertisements: Tinder, Angry Birds and More Posted at 13:39h in Mobile Advertising Articles by Brittney Ihrig When it comes to mobile apps, addiction and benefit are two sides of the same coin. On one side, adults in the United States spend more than three hours a day on their phones according to Statista. As you can see from the chart above, smart phone usage is only increasing as the years go by. On another…

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Mobile Banner Ad Design Tips For Better Conversion Rate – Mobile Marketing Article

19 Apr Mobile Banner Ad Design Tips For Better Conversion Rate Posted at 16:50h in Mobile Advertising Articles by Yunus If you are thinking to promote your brand through a mobile ad and you don’t know what to choose our AppSamurai Ad Formats Guidline can help you with your decision. In case you have doubts whether you should choose banner ads you must know that a proper use of this format will give you the wanted result for your business.…

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