miscellaneous

Musings of a mobile marketer: International Day of Happiness – Mobile Marketing Article

I didn’t actually know there was an International Day of Happiness until this morning. Apparently, it’s today. It’s a United Nations thing and started in 2012. “It’s an annual celebration of happiness as a fundamental human right and goal for all of humanity. This year’s theme, #TenBillionHappy, sets our sites (sic) on the year 2050, when it is projected that 10 Billion people will inhabit the Earth. Our goal is to inspire, develop and promote initiatives with global citizens, governments,…

Read More

It’s predictions season… Here are GP Bullhound’s Top 10 for 2018 – Mobile Marketing Article

GP Bullhound, a leading technology advisory and investment firm, has released its 2018 Technology Predictions Report. Their Top Technology Predictions for 2018 include (comments are mine): 1. Tech giants face political scrutiny  Inevitable I think. It’s not just political scrutiny, I think tech giants will be under greater scrutiny from their customers and users, especially around ethics and security issues (see next point). 2. Consumer cyber security becomes a number one issueAbout time – our digital lives feel so precarious…

Read More

Bloggers’ Perks – going to a fashion showcase – Mobile Marketing Article

Occasionally I get invited to interesting events on the back of having a blog. One of these instances happened almost a month ago when I was invited to the JD Williams and SimplyBe showcase of the upcoming fashion stories for Spring Summer 2018. It’s not normally the kind of stuff I cover here on my blog but as I was in the West End that day anyway, I thought I’d pop over and see what they had on offer. My…

Read More

Musings of a mobile marketer: Have you been Wham’d? – Mobile Marketing Article

It’s Whamageddon time. Are you playing? I’m a bit late to this as it’s been going since 1st December but since I haven’t yet been Wham’d, I’m still in the game. I have a soft spot for this Christmas song as it played a big part of my teenagehood and forms the soundtrack to many happy memories so I don’t mind hearing it. It’s also by George Michael and with him passing earlier this year, it’s a reminder of his…

Read More

Musings of a mobile marketer: Less can be more – Mobile Marketing Article

It’s very easy to get carried away at Christmas and buy huge amounts of gifts for your nearest and dearest. Sometimes the pressure to get a present means you end up buying things the recipient neither needs nor wants, but it fulfils your self-imposed obligation of buying a gift. It’s also tempting at this time to buy gifts for yourself as you’re out shopping with the intention of buying for others, especially when there are sales on and discounts in…

Read More